The Epidemic | September 2024

Welcome to this month’s edition of the Enfection newsletter! September was packed with energy, creativity, and unforgettable moments. We kicked things off with Keells Online’s 22nd-anniversary celebration, delivering a playful campaign that sparked excitement and drove engagement. Multilac followed with its vibrant “Floating Colours” campaign, putting a creative spin on waterproofing and turning heads. Meanwhile, MAS embarked on an inspiring journey as the Official Clothing Sponsor of Sri Lanka’s Paralympians, proudly supporting their incredible achievements at the 2024 Paris Games. Our Enfection Premier League brought thrilling cricket action, and MSD Malaysia's campaign raised crucial awareness about protecting children from Invasive Pneumococcal Disease (IPD). Stay tuned for more from Enfection as we continue to craft memorable, results-driven experiences!

GO BIG OR GO HOME WITH KEELLS!

We kicked off the celebrations as Keells Online marked its 22nd anniversary with a spectacular bang! Our exciting campaign was designed to elevate brand awareness, ignite customer engagement, and skyrocket online sales. We embraced a playful "Fake Out-of-Home" Advertising concept, with eye-catching ads popping up in bustling high-traffic areas, capturing attention and generating a buzz. The mission? To create a wave of excitement around our milestone and drive those online purchases! And guess what? We absolutely nailed it! On Instagram, we organically reached over 2000 users, racking up 160 engagements that showcased our audience's enthusiasm. But the real magic unfolded on Facebook, where we reached over 250k users and achieved more than 1k engagements! These remarkable results proved the campaign's success in amplifying awareness and sparking genuine interest. Cheers to 22 years of Keells Online and to many more vibrant adventures ahead!

IT’S MULTILAC’S WORLD- AND WE’RE THE CANVAS!

Buckle up for a vibrant ride across the streets and skies of Colombo, as Multilac’s creative Floating Colours campaign (literally) took flight! This month, we set out to position Multilac’s 3-in-1 Waterproofing Paint in the spotlight, and boy, did we make a splash! With our playful "Fake Out-of-Home" Advertising strategy, we showcased the paint's incredible water resistance and repellent powers, capturing the attention of our audience like never before. Our goals were crystal clear: boost engagement, flaunt the paint’s superpowers- think unbeatable water protection and sun-reflecting brilliance, and watch those sales skyrocket! And guess what? We hit it out of the park! With a reach of 19,000 users on Instagram and a jaw-dropping 122,000 on Facebook, our campaign had everyone talking. But we didn’t stop there! We cranked up the fun factor with immersive CGI that brought the paint application process to life in the most captivating way. Picture this: a whimsical paint bucket floating on colourful balloons, painting the town like a dreamy carnival! This quirky twist not only turned heads but also sent our viewership and page visits soaring. With Multilac, every stroke is a celebration! Click the link to dive into this colourful and creative masterpiece!

GAME ON- AT ENFECTION!

This month, the Enfection Premier League (EPL) returned with a bang, delivering thrilling moments and epic rivalries! Under the blazing sun, Team Pete asserted their cricketing supremacy once again, clinching the championship for the second year in a row, while Don came close but settled for runners-up. Sterling fought hard for 3rd place, and Peggy gave it their all in 4th. Beyond cricket, we saw some fast feet in the 100m races, with the Don's leading the way and sprinting to victory in the girls' and boys' events. The competition may have been fierce, but the real win? Team spirit and fun! With house points on the line for the coveted House Cup, the stakes keep getting higher. Stay tuned- this is just the beginning!

THE UNSTOPPABLE MOVEMENT

The Olympics were just the beginning for our tiny-but-mighty island, as Sri Lanka's fearless Paralympic contingent went beyond all expectations at this year’s Games! Not only did they triumph in the qualifiers, but one extraordinary athlete shattered his own world record, securing a place on the podium. Proudly dubbed The Unstoppables, our Paralympians embodied the spirit of resilience, with MAS Holdings serving as the Official Clothing Sponsor for the 2024 Paris Paralympics. This campaign celebrated their vibrant strength, receiving over 46,100 heartfelt wishes and a stunning visual reach of 10,579. The 'In Their Own Words' series brought their motivations to life, showcasing the personalities of four incredible athletes through rapid-fire questions. And if that wasn’t enough, our powerful video, “Unstoppables,” continues to inspire with over 7,200 views, proving with every stride and stroke that nothing can hold them back. Curious to learn more? Click the link to explore the inspiring journey behind MAS’ groundbreaking campaign for our Paralympians!

PROTECTING LITTLE LIVES WITH MSD MALAYSIA

This month was buzzing with launches, including a powerful campaign to raise awareness about Invasive Pneumococcal Disease (IPD) in Malaysia! Our mission? To spotlight Merck Sharp & Dohme (MSD) Pharmaceuticals’ IPD vaccine as the top choice for protection. We created a single-page microsite packed with educational content, supported by a focused digital marketing campaign targeting key audiences. The challenge? Low IPD awareness for children, with most searches focused on adults. We seized the opportunity to bridge that gap and inform parents about their children’s risk. The results? Fantastic! We achieved 1,143,213 impressions and 30,636 clicks, with a growing CTR of 2.68%! Our microsite attracted 18,247 visitors eager to learn about protecting their little ones. This campaign not only hit its target but also laid the groundwork for ongoing education and increased IPD awareness across Malaysia!