The Epidemic | October 2024

Welcome to this month’s edition of the Epidemic, packed with excitement! Celebrate Noyon’s 20-year journey through lace with a heartfelt video featuring our passionate Changemakers. Experience Tiara Rollo’s digital transformation, where a 30-second TV spot generated over 19 million impressions on Meta. Aloka’s #PayTooMuchAttention campaign marks a decade of health awareness with a new logo representing various cancers. Discover how employee-influencers are reshaping retail content through authentic storytelling. Our Enfection Halloween party, on the other hand, was a legendary costume extravaganza. We’re also thrilled to announce our wins at the SLIM Digi Awards, where Enfection secured three Silver awards and a Merit for our work with Keells. This edition is bursting with creativity and inspiration!

A 20-YEAR JOURNEY WOVEN IN LACE!

Dive into Noyon’s journey like never before! To mark its 20th anniversary, we crafted a video that threads together their legacy in lace- one of bold creativity, craftsmanship, and unstoppable passion. With heartfelt stories from Noyon’s Changemakers, this video is a kaleidoscope of moments: milestones reached, challenges conquered, and artistry at every turn. This isn’t just a look back; it’s a celebration of the hands and hearts that wove Noyon’s journey, shaping a legacy that only grows more vibrant with time.

TIARA’S DIGITAL DOMINATION STORY

Buckle up for a digital takeover! When Tiara Rollo, the beloved CBL Group cake brand, launched its latest TVC, we set out to make it an unforgettable sensation in the digital-verse! With precision targeting across Meta and Google, we ensured Tiara Rollo hit all the right audience segments, capturing attention based on behaviors and interests.

But the fun didn’t stop there! To amp up engagement, we teamed up with dance influencers Kavya & Lakshitha, who brought the TVC track to life with a choreographed dance challenge that invited audiences to join in the moves! The results? Over 9 million impressions and 1 million+ engagements on Google, while Meta platforms soared with 19 million impressions and a jaw-dropping 3 million+ engagements. This wasn’t just a campaign; it was a digital dance party that turned the TVC into a true online sensation!

#PAYINGTOOMUCHATTENTION TO THE THINGS THAT MATTER

Celebrating ten years of impact, MAS Holdings' latest campaign, the Aloka Programme, with the tagline #PayTooMuchAttention, serves as a powerful reminder to stay vigilant and proactive in safeguarding our health. This campaign is more than a message- it’s a heartfelt call to action for everyone to stay vigilant, not just for breast cancer but for all cancers now supported by Aloka.

To mark this milestone, we’ve reimagined the Aloka logo with an animated twist. Each colour in the new design represents a different type of cancer, capturing the expanded mission of Aloka with a bright, hopeful energy. Through every story shared and every success celebrated, Aloka invites us to join a community rooted in awareness and action. After all, paying attention means empowering ourselves and others to take charge of our health journeys, one step at a time.

GET ENFECTED WITH OUR ENFECTIVE INSIGHTS

One of the emerging trends in branded content for the retail market is championing employees. It’s happening quietly, but it's becoming a distinct category on platforms like TikTok and Instagram Reels. Users, consciously or not, are craving authenticity amid the endless stream of diverse content, and they find it in the relatable, real-life stories of employees. The “brand wall” is gradually becoming transparent, bridging the gap between employees and customers and fostering genuine connections. I’m currently working with a brand where we're doing just that- putting a spotlight on employees and their stories to reveal the people behind the brand and the products. This approach not only humanises the brand but also adds a new, relatable voice that resonates with audiences. Slowly, we’re likely to see more employee-influencer content taking hold on social platforms. Society is already giving these employee influencers names like "Keells Nangi" or "The Daraz Guy," a sign of how deeply this content is beginning to resonate.

SPOOKTACULAR SHENANIGANS AT ENFECTION!

What happens when you give the freedom of expression to a bunch of creatives on Halloween? The result is a costume extravaganza that’s nothing short of legendary! This year, we transformed the Enfection space into a realm of delightful chaos, featuring everything from zany clowns to a spirited troupe of senior citizens- talk about a diverse cast of characters!

As the night unfolded, our Enfectors fully embraced their alter egos, dancing, feasting, and belting out tunes with pure joy. The atmosphere was electric with laughter, horror, and a sprinkle of mystique! And just when you thought it couldn’t get any better, we wrapped up the night with a lively sing-along, crowning the best costumes in style! Here’s to an unforgettable Halloween filled with creativity and camaraderie. Can’t wait to see what we conjure up next year!

A HOME RUN AT THE DIGI AWARDS!

2024 at Enfection just got a whole lot brighter!? We’re beyond excited to announce our incredible wins at this year’s SLIM Digi Awards for our work with Keells! Taking home three Silver awards and a Merit award was nothing short of spectacular- each win showcasing our drive to make waves in the digital marketing arena. From Best Digital Marketing Campaign in Food & Beverage to Best Use of Creator/Influencer Content and Social Platform Integration, plus a nod in Performance Marketing, these awards shout out our commitment to pushing boundaries and sparking creativity. Huge congratulations to the dream team who brought this to life, and here’s to a year of even bolder moves ahead!