The Epidemic | November 2023
In the thrilling tapestry of November, Enfection's dynamic projects took centre stage, promising a myriad of wonders to explore in this month's newsletter. Discover the unveiling of MAS India's global social presence, the resounding success of the MICPA x CA ANZ campaign, the festive treat of the HONOR giveaway, and the empowering strides made in AI Training Sessions. Dive into the enchanting narratives and thrilling accomplishments that made November an extraordinary chapter in the Enfection story!
The Global Expansion of MAS to India
As part of MAS Holdings’ drive to establish its presence in the global social sphere, MAS India was the eighth to launch their social media channels. The campaign followed the creative theme of ‘The thread that connects the world’. We developed a content strategy that focused on MAS as a global leader, the apparel industry and the culture of the respective country, which was reflected in the colours and visuals. Our content emphasised on MAS’ commitment to sustainability, empowerment, innovation, craftsmanship and leadership.
MICPA x CA ANZ’s Digital Reach Sparks Success!
Our main objective was to engage potential candidates interested in enrolling in the MICPA x CA ANZ programme, while simultaneously enhancing awareness of the CA ANZ initiative within our target demographic. Through our six-week social campaign, we were able to achieve 147% of our leads across Meta, LinkedIn and TikTok. Impressively, while reducing the cost per lead (CPL) by 54.6%.
We also introduced TikTok as our new channel for this campaign, based on user channel behaviour analysis and content analysis. Integral to our campaign is the nurturing process, which encompasses the retargeting of interested users from our database through effective EDM and remarketing strategies. This strategic approach ensures sustained engagement and encourages conversion among our target audience.
Honor Giveaway
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In a quest to elevate brand visibility and introduce the HONOR brand to a broader audience, we orchestrated a captivating giveaway event in collaboration with influencers. Set against the backdrop of the newly inaugurated Havelock City Mall, the event was designed to engage and excite.
Attendees were presented with a choice between an enticing Rs. 5,000 cash reward and a mystery box shrouded in suspense. The mystery box promised participants the thrill of potentially winning something extraordinary or receiving a delightful mystery.
At the heart of the event was the grand giveaway of the latest HONOR 90 smartphone, accompanied by an additional HONOR X7a phone. Our team engaged with approximately 10 individuals, with some opting for the immediate allure of cash, while others ventured into the unknown with the intriguing mystery box. Two fortunate participants emerged victorious, claiming the coveted prizes – the HONOR X7a and HONOR 90 phones.
The campaign's triumph soared to new heights with the release of the video on the influencer’s Instagram page, amassing a staggering 189k views and over 6,300 likes within a single week. This overwhelming response not only met but exceeded our expectations, creating a widespread buzz and effectively enhancing brand awareness. Stay tuned for more enchanting moments as we continue to weave surprises into the fabric of the HONOR experience!
Open AI Training Sessions
In our latest endeavour, we immersed our team in a transformative experience through the AI training sessions, aimed at equipping various sectors with the skills to seamlessly integrate AI into their daily tasks. The goal is clear: empower different workforces to save time and wield AI tools effectively.
A standout in this initiative was the immensely successful session carried out at at Sri Lanka Press Institute. In this dynamic workshop, we delved into the intricacies of AI, unravelling the mysteries behind its functionality and introducing the concept of prompting. Trainees didn't just absorb information, they actively engaged with the material, applying their newfound knowledge in real-time through practical sessions as part of the training session.
The AI training sessions aren't just about acquiring knowledge; they're about cultivating a workforce that not only understands AI intricacies but can harness its power to enhance productivity. Stay tuned for more enriching sessions as we continue to unlock the full potential of AI in our day-to-day operations!