The epidemic is liberalized, the development trend of outdoor full -color LED screen

Outdoor advertising can be said to be a predecessor in all advertising media. It is closely related to the economy, culture and life of the city. It is not only the media and information communication medium, but also the real symbol of urban dynamic development. These accumulate valuable wealth that are irreplaceable for outdoor media. Modern urban people have gradually adapted to the fast -paced lifestyle, and the overwhelming information abound. In this way, traditional outdoor advertisements, such as big names, light boxes, color flags, etc. Due to the use of conditions in use, the exhibition method is single and equal. For people's attention, market demand cannot be fully met. With the application of new technology, the form of new outdoor advertising has continued to emerge, and the outdoor LED full -color display media is born in such a reality background.

The LED full -color display is a new type of information display media developed worldwide in the 1990s. The reason why it can develop rapidly is in the final analysis of the following points: In the final analysis, there are the following points:

First, it combines modern high -tech. It has a series of advantages such as energy saving, environmental protection, bright color, displayable dynamic screens and text, wide visual range, large screen area, and shocking visual effects. Second, the LED display media has high -efficiency advertising characteristics. Compared with the form of media advertising such as television and newspapers, the price is relatively low. This advantage makes the LED display media unquestionable to become the new favorite of outdoor media. Third, the LED display media is different from the traditional outdoor media. It has the characteristics and advantages of the media such as television, but it is not just an extension. It has greater creative space and a broader three -dimensional space for interacting and communication with consumers. Can meet personalized needs. Fourth, outdoor LED display media complement each other with various other media forms, blend in time and space, and three -dimensional communication, so as to bring the maximum media integration value to advertisers.

The frequent problems of outdoor LED display to seize the resource problem Frequent as people's insight into market analysis, corporate insights have improved sharply, and high expectations for outdoor LED display media advertising are optimistic. Suddenly, media companies with a small -scale spacing LED display have begun to obtain resources and seize the market. It is expected that they can eat more cakes to the greatest extent.

However, this "brain fever" phenomenon has also caused a lot of problems. The outdoor LED display media has a huge demand for funds. If there is no capital strength, it is difficult to quickly expand and continue to develop in the industry. The financial crisis has swept the world, and it is difficult for local companies to resist the momentum of losses. The budget of corporate advertising is inevitably reduced, which has made some funds inadequate, or the LED display media company that can not be injected with capital to continue to be injected with the serious results of the broken capital chain.

According to the forecast of LED authoritative sources, the global output value of the high brightness LED packaging device in 2023 will reach $ 50 billion. In each downstream application, the large -scale LED screen accounts for 12%of packaging devices, with a corresponding output value of about 1.73 billion US dollars, corresponding to about 10.7 billion yuan. It is expected that with the emergence of a smaller spacing LED display, the LED display application has begun to enter the room from the outdoor, and the application field will be significantly broaden. The high growth rate in the next few years is expected to increase the proportion of LED display in all downstream applications in LEDs.

The impact of Chinese companies, there are two types of development directions for foreign LED display giants in the future. One is to transform to channel merchants and integrated vendors, stripping manufacturing, and purchasing products from companies with advantages, such as the old Denmark LED display enterprise Proshopeuropea/S is the road that the company has taken. Since 2010, the company has purchased from my country's LED display companies. Another way out is the LED display market with fierce competition and low profit margin, which is also the direction that some foreign companies are considering.

LED display industry chain

From the perspective of the LED display industrial chain, the core components from upstream to downstream mainly include RGB three -color light chips, full -color packaging devices, driver ICs, multi -layer PCB boards, box kits, graphics cards (send cards/receiving cards) And video control systems, etc., involve more related companies.

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