The Epidemic | February 2024

We’re just 2 months into 2024 and we’re already knocking it out of the park! The Enfectors took on a few more interesting challenges this month; from launching HONOR’s new smashing hit, to narrowing down our scope from branding global giants to personal branding, to making global plastic pollution information available city-wise, and showcasing MAS’ sports victories in more than just one dimension.

Get ready for an action-packed edition brimming with contagious excitement, exhilarating journeys and boundless opportunities!

Launching HONOR’s Smash Hit, Quite Literally

Innovation knows no bounds! When HONOR came to us with a brief to launch their next great unbreakable phone, we knew just what to do! In a series of posts and videos, we put the smartphone to the test. Smashing its predecessor and teasing the new and innovative, we carried out a launch strategy in four phases. Dubbing the soft launch 'The Unbreakable is Here', and offering a 1-year display warranty to drive our point home, as well as ATL and BTL projects, we can safely say that this campaign was a success. So if you see a billboard asking you to bend it, break it and bust it, just make sure it's the HONOR X9b.

Beyond the Profile: Enfection Takes Over the UK

At Enfection, we're constantly growing and testing the boundaries of what we can do. This year we wanted to take it up a notch, diving into the domain of personal branding. We kicked off with a notable Sales Leader in the UK, Rob Whittaker. Our mission was clear: to amplify Rob's brand presence across the UK. To achieve this, we curated compelling content for his personal LinkedIn profile, as well as established a dedicated page focusing on sales leadership.

We didn't stop there! Recognising the importance of online visibility, we launched targeted Google ads to bolster Rob's brand recognition on the search engine, ensuring that anyone seeking sales leadership courses would find him front and centre. With Rob Whittaker's personal brand, we've set the stage for unprecedented success in the UK market.

Unveiling the Next Chapter: Dive into City-Wise Plastic Pollution Insights!

We're thrilled to unveil the latest enhancement to our Plastics Circularity Investment Tracker; a new section dedicated to city-wise plastic pollution data. Building upon our mission to provide comprehensive insights into private investments in plastics circularity within emerging markets, this innovative addition allows users to access detailed information on plastic pollution trends across different cities. Now, alongside our existing features such as total investment snapshots, project profiles and momentum building insights, users can delve even deeper into the environmental impact of plastic pollution on a local level.

The Victorious Sports Journey of MAS in 2D & 3D!

Embark on a visual journey celebrating the triumphs of MAS in the Mercantile Sports Competition 2023! Through captivating 2D and 3D animation, we showcased the exhilarating victories across various sports. From thrilling matches to remarkable achievements, this video encapsulates the spirit of sportsmanship and success.

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