The Epidemic | March 2024

In this edition of our newsletter, brace yourselves for an exciting journey through the realms of innovation, collaboration, and transformation! From unravelling the strategies behind Keells' affordability campaign to unveiling Enfection's dynamic partnership with ‘We Are Social’. Get ready to learn about Consent Mode V2 and its implications for Google Ads and explore how Oppein is redefining everyday living in Sri Lanka. Plus, meet the newest Enfectors along the way and don't miss out on insights from Phoenix Industries' Executive Director on driving growth during crises.

It's a whirlwind of excitement and inspiration waiting for you, so hop right in!

DRIVING AFFORDABILITY AHEAD WITH KEELLS

Step behind the scenes as we delve into the strategies behind Keells' affordability campaign. In a time where consumers are increasingly conscious of value for money due to rising prices and VAT hikes, our goal was clear and that was to highlight Keells as the go-to destination for essential household items at the best prices. Collaborating with Danu, we amplified Keells' offerings, including their Nexus and Keells deals, weekly selection of 700 discounted products, and enticing 10% savings on own-label items. Additionally, Keells delved into the realm of CGI videos for the first time, adding an innovative touch to our campaign execution. Dive into our journey of successfully bringing this message to life by clicking the links below.

ENFECTION'S DYNAMIC PARTNERSHIP WITH WE ARE SOCIAL!

Excitement fills the air as we unveil our collaboration with We Are Social, a dynamic force in the realm of socially led creativity. Together, we're set to catapult TCL, a powerhouse in the electronics industry, into the digital spotlight in Malaysia. Our Enfectors wasted no time, diving headfirst into meetings with partners and clients to ignite this thrilling venture.

Our journey was a whirlwind of electrifying pitches, strategic planning sessions and sealing the deal. Amidst the hustle and bustle, we savoured the flavours of Malaysia, drawing inspiration from the vibrant local culture to fuel our creative endeavours.?

GET ENFECTED WITH OUR ENFECTIVE INSIGHTS

CRAFTING YOUR EVERYDAY WITH JAT

We embarked on an exciting journey as we partner with Jat Holdings PLC to bring the renowned international brand, Oppein, to Sri Lanka! With Oppein's innovative approach, we're redefining the concept of everyday living, focusing on functionality and style that seamlessly integrate into your daily life. Embrace the relatable, emotional, and inspirational elements as we showcase the unique "messy" moments that transform houses into homes. Discover how Oppein's exceptional designs elevate your everyday experiences, making each moment extraordinary!

ENFECTING ALL THE WAY: INTRODUCING THE NEW ENFECTORS

THE ENFECTOR-VIEW

INNOVATING THROUGH CRISIS: DRIVING CHANGE WHEN IT MATTERS MOST

In a crisis, the choice often boils down to cutting budgets or igniting innovation. Our next guest on the latest episode of "Change the Conversation" opted for the latter. This week, we are joined by the Executive Director of Phoenix Industries, Anam Omar, as she talks about their unapologetically positive attitude towards innovation and the role of branding in driving growth during a crisis.