The Epidemic | December 2024

This month, we shattered creative boundaries and sparked unparalleled engagement! Gold Galaxy Cologne made a bold debut with a striking CGI campaign, amassing over 1.1M views in just three days. At Colombo Adauwa 2024, Clogard’s Fresh AI Photobooth captivated the crowd, turning moments into unforgettable memories. HONOR elevated giveaways to interactive experiences at the SLIM Awards, drawing over 700 participants and exciting prizes. We wrapped up the month in style with a spectacular year-end celebration at 7 Degrees Restaurant, reflecting on our successes and gearing up for an even brighter future. And to top it all off, we looked ahead with bold marketing predictions for 2025!

GOLD’S BOLD NEW FRAGRANCE TAKES OVER!

Gold is redefining the men’s grooming industry with the launch of Galaxy Cologne, a fragrance designed to leave a bold, unforgettable impression. To ensure a show-stopping debut, we launched a creative campaign featuring innovative CGI storytelling paired with a “breaking news” twist that instantly captured attention and sparked curiosity. This strategy was amplified by impactful collaborations with influencers and meme pages, causing the buzz to grow exponentially.?

Within just three days, the campaign generated 120K+ organic reach, 1.1M+ total reach, 600+ comments, and 250+ shares, significantly boosting engagement. Our goal was to build strong brand awareness and recall for Gold Galaxy, positioning it as a standout in the competitive market. With momentum building, this is just the beginning of an exciting journey!

ENFECTION'S AI PHOTOBOOTH SPINS COLOMBO INTO A STAR-STUDDED FRENZY!

Colombo Adauwa 2024 hit a new high, thanks to Enfection’s groundbreaking activation for Clogard, which stole the spotlight at this vibrant musical festival. The Clogard Fresh AI Photobooth became an instant sensation, blurring the lines between fantasy and reality with its interactive magic. At the heart of the event, the booth drew huge crowds eager to snap photos with virtual icons like Dwayne "The Rock" Johnson and Shah Rukh Khan, or transform into legendary characters from curated templates.

One fan was even moved to tears after seeing their photo with a beloved celebrity—proving that this wasn’t just about fun, but creating unforgettable moments. With energetic surprises and a whole lot of heart, the Clogard Fresh AI Booth was the ultimate showstopper, leaving everyone buzzing and cementing Colombo Adauwa 2024 as an unforgettable celebration of innovation, connection, and pure joy.

TURNING ENGAGEMENT INTO EXCELLENCE, WITH HONOR

This year, HONOR elevated traditional giveaways at the SLIM Brand Excellence and SLIM Sales Excellence Awards, bringing excitement, engagement, and innovation to the stage. These weren’t just giveaways; they were interactive games that captivated audiences and kept them hooked. In just 30 minutes of playtime per session, over 700 players joined the fun, competing for the chance to win big. Each session concluded with one lucky winner taking home a HONOR phone and tablet, adding a tangible thrill to the experience.?

As proud sponsors of one of the most prestigious and recognised platforms in marketing, our goal was to create outstanding visibility for the HONOR brand while delivering an engaging experience that resonated with audiences. By turning giveaways into memorable moments, we demonstrated how creativity and strategy can transform simple initiatives into impactful brand highlights.

ENDING THE YEAR WITH A BANG!

Talk about ending the year in style! The Enfection Year-End Party 2024 at 7 Degrees Restaurant was nothing short of spectacular. The city's most stunning venue set the stage for an electric evening filled with mouthwatering food, unforgettable conversations, and laughter that echoed into the night. Enfectors came alive, dancing, sharing stories, and reveling in the good vibes with our favourite people. The energy was palpable, and the smiles were endless - what a perfect celebration of creativity, collaboration, and endless possibilities. Here's to the unforgettable moments of 2024 and an even brighter, bolder 2025 ahead!

THE ENFECTOR’S TOP 10 MARKETING PREDICTIONS FOR 2025!

As the year wraps up and technology continues to soar, we’re switching things up with our team’s digital marketing predictions for 2025. Here are our top 10 forecasts - let’s hope we’re spot on (or, for some, not)!

1. Agentic AI will split the B2B marketing world: Agentic AI (AI with autonomy) will eventually create a divide - the bold will harness its autonomy to craft trailblazing campaigns, while the cautious scramble to catch up.
2. Data is ditching the clutter: It's no longer about hoarding terabytes. Marketers will dive into the data's stories, trust their instincts, and take fearless leaps into the future.
3. ‘Human First’ will outshine automation: Big leap but a bold one! AI may be the new wave taking over, but human intuition will be the anchor. Authenticity, creativity, and empathy will truly set brands apart.
4. The shorter the better: With attention spans reducing, short-form content on platforms like TikTok and Instagram Reels sparks unmatched engagement and gets your message across in a flash.
5. UGC is here to stay - and it’s cost-effective: No shocker here, UGC is dominating Paid Social! Content creators know their audiences and engage across platforms, making UGC an affordable way for brands to refresh their content.
6. Zero-click searches are on the rise: By 2025, zero-click searches are set to dominate, with most queries yielding instant answers right from the search page - thanks to the power of AI and LLMs. No clicks, just answers!
7. The Year of Audio Advertising: Podcasts are overtaking radio, and with tools like Wondery and Amazon linking ad spend to purchases, 2025 is set for audio ad growth!
8. SEO (Search Everywhere Optimisation): In 2025, success means being everywhere your audience searches - Google, socials, AI, or voice - seamlessly connected at every touchpoint. Think omnichannel and stay ahead!
9. Rise of the ‘Micro-Influencer’: Brands will prioritise highly specialized content creators who authentically connect with niche communities, valuing deep engagement over broad reach.
10. Voice Search leads the way: Voice search is transforming digital interaction, and with smart speakers set to dominate UK queries in 2025, Thunderbolt is already helping brands master conversational SEO to connect personally and stay ahead.