Epi #40: How Could BeSci and Poetry Together Transform Your Company Culture?

I'm often in awe at both the depth and width of use cases of behavioural science (BeSci). In no particular order:

• Product development
• Deep consumer insights
• Customer journey mapping
• Organisational behaviour
• Workplace wellbeing
• Promotion of sustainable behaviours
• Finance and risk assessment
• Anticipating market trends
• Advertising copy
• Plus many more, I'm sure.

And now it seems, with poetry. Or well at least, poetry-led company visions, mission and values statements too...

TL/DR Summary: Today we'll dive into how blending Poetry with BeSci can transform your company's culture. Exploring how new company Poetic Purpose, an innovative venture by my great friend John Morris, crafts memorable and foundational corporate visions and values through poetry.

We'll look at how you can use fundamental BeSci principles: IKEA Effect and Rhyme as Reason to make your company's ethos resonate deeply with every employee.

Sunny Sunday's and Deep Chats

During a serene Sunday at Shelly Beach with the kids, John outlined his ambition to help companies articulate vision and mission statements that aren't just memorable but are truly foundational, integrated into the fabric of daily corporate life. Because with nearly two decades experience in the business world, very few employees can recite vision and mission, let alone values. Unless you're in a purpose-led tech startup, I'm sure you can relate.

Here’s where the magic of Behavioural Science dovetails exquisitely with the art of Poetry.

A Fusion of Poetry, BeSci and Business

At the heart of Poetic Purpose lies a novel blend of creative zeal and meticulous strategy, designed to infuse corporate cultures with poetry that resonates and inspires. The enterprise provides a workshop based collaboration process to produce the outcome of poetic elegance into the corporate narrative.

The IKEA Effect in Poetic Garb

While building IKEA furniture has nearly ended many marriages.. We do, deeply, cherish what we help create. It's about folks valuing things more if we've put effort into creating them. Ie building IKEA furniture. But this is just one of myriad examples. Did you know, the IKEA effect is one of the brain’s heuristics for why ‘personalised’ questionnaires that lead to a product recommendation work so well?

But, I digress… For a poet, this is gold. When working with companies, getting them involved in the poetry-making process makes us appreciate and value the final rhymed vision and mission statements more. Maybe we contribute a line, a word, or just the vibe we're after. It's like they've partly built our own poetic furniture, making the end result much more than just words to us and them. By involving your team in the poetic crafting of your corporate statements, we contribute our essence—be it a single word or a line—making these phrases deeply personal and valued.

Rhyme as Reason

This principle plays on the idea that if something rhymes, we are more likely to perceive it as true or memorable.

And it’s uncanny how a well-set rhyme can lend credibility and stickiness to a statement. Transforming your corporate directives into catchy, rhythmic lines can make your foundational messages not just heard but felt and remembered.

It’s all about how the smoothness of a rhyme can make a statement more believable or impactful. For crafting vision and mission statements, this is your superpower. By turning corporate speak into catchy rhymes, you're not just making it cooler; you're making it stickier in people's minds. It becomes easier to remember and more persuasive.

Final Word

This innovative approach doesn't merely decorate your office walls; it weaves the very ethos of your company into the hearts of your team. Think of it: a workplace where the mission is not only understood intellectually but is also felt emotionally and echoed in everyday interactions.

How might you use the blend of BeSci and poetry to deepen the impact and 'stickiness' of your company's vision and values? Let’s reframe the mundane into the memorable together with Poetic Purpose.

Embrace the unconventional—where science meets art, let’s craft a culture worth reciting.

About the Author | Nicholas R. Mason

As a behavioural science-led strategist, I apply BeSci to solve interesting problems. From understanding target audiences cognitive biases, mapping consumer journeys, or building out future-proof marketing strategy.

If this is your jam, drop me a line, here, in LinkedIn.

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