EPC Event Echo: Beyond Borders: How Events Are Shaping Business, Culture & Innovation in 2025

February Edition I - The Event Production Company

A Surge in Business Travel & Events Post-AfCFTA

?? The News: Business travel in Africa is projected to grow by 14% in 2025, driven by the African Continental Free Trade Area (AfCFTA), which is boosting cross-border business collaborations and corporate event demand.

?? What It Means:

• More corporate events, trade shows, and networking conferences across Africa.
• Rising demand for destination event planning - brands will need localised event production expertise.
• Event budgets are shifting, with more investment in high-value business gatherings.

?? Why We Care:

Africa is experiencing an event boom, and brands that establish a strong event footprint now will gain first-mover advantage. Corporate events are no longer just about networking - they’re becoming major economic drivers for businesses expanding across borders.

Saudi Arabia’s Mega-Event Strategy for 2030

?? The News: Saudi Arabia is investing over $7 billion in mega-events, including global summits, exhibitions, and entertainment festivals, as part of Vision 2030.

?? What It Means:

• Saudi is positioning itself as a global hub for large-scale corporate and public events.
• Increased demand for event tech, logistics, and immersive experiences at luxury venues.
• More international brands will enter the Saudi market, seeking local event expertise.

?? Why We Care:

Saudi Arabia is creating the blueprint for large-scale, immersive event experiences. The shift isn’t just about size - it’s about innovation and global positioning. Brands and event agencies that align with Saudi’s vision now will be ahead of the competition when the market fully matures.

The Invictus Games 2025 in Canada

?? The News: The Invictus Games 2025 are set to take place from February 8-16, 2025, in Vancouver and Whistler, Canada. This international adaptive multi-sport event, founded by Prince Harry, celebrates wounded, injured, and sick service personnel and veterans.

?? What It Means:

• Global Attention: The event garners worldwide media coverage, highlighting themes of resilience and recovery.
• Brand Association: Brands have the opportunity to align with values of perseverance and support for veterans.
• Event Innovation: Incorporation of adaptive sports showcases inclusivity and innovation in event planning.

?? Why We Care: The Invictus Games exemplify the power of events to Empower Global Brands by associating with meaningful causes. By supporting or drawing inspiration from such events, we can create impactful experiences that resonate on a global scale, reinforcing our clients' brand values and commitments to social responsibility.

We’re ready to help companies bring their vision to life, let’s make 2025 a year to remember!

EPC Team