Ep.5 Looking for a "Job Interview" outfit?
Hola amigo,
How can AI redefine the way we search for fashion, making the process intuitive and more accurate? In this episode of " Touchtech Talks AI,” Creative Director Steffen Str?tz and I engage in a comprehensive discussion about Smart Search—an AI-powered feature that's set to significantly impact the way we explore fashion products.
WHAT THE VIDEO: https://youtu.be/SuyAmWp3fnA (29 minutes of smart insights).
Key Takeaways
Smart Search leverages AI to make product searches more intuitive and context-aware. It goes beyond traditional text-based searches, offering a dynamic and responsive discovery experience.
One of the first advantages discussed is the ability to search based on images. For instance, a query for "striped shirt" returns relevant results even if the product descriptions lack such exact keywords. This capability is achieved by using visual data to comprehend and match patterns in images, not just textual descriptions.
Traditional search methods often rely heavily on attributes and tags provided by the brand. However, Smart Search can interpret more abstract concepts, like "job interview outfit" or "going to the beach outfit," offering results that match the intended context rather than exact matches in text or tags. This extends to understanding styles and events, such as "70s look" or "Halloween," yielding suitable suggestions without exhaustive tagging by the brands.
Visual embeddings are the core technology here. AI models, such as CLIP, transform both text and images into mathematical vectors—embeddings—which the model then compares to find the closest matches. Unique phrases and keywords pertinent to your brand can also be trained, ensuring search results are in line with your specific terminology and style.
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The model's understanding isn't limited to simple keywords; it captures nuanced phrases and context. For example, while searching “weather-resistant jacket” or “rainproof jacket,” the AI delivers visually plausible options. However, it's essential to verify such tags to ensure product accuracy.
Fashion is dynamic, and so are its trends. Thus, training or fine-tuning the model with your latest collections and specific vocabularies is crucial. This ensures that your brand's unique treatments, styles, and terms are recognized accurately.
Mixing text-based and image-based searches can elevate the shopping experience by adding layers of intelligence. While ensuring attributes such as size and color filters remain accurate, the Smart Search can intelligently provide broader options, helping sales staff offer personalized recommendations effortlessly.
At Touchtech, we're committed to helping brands integrate these advancements, whether it’s for in-store solutions or e-commerce platforms. Smart Search isn't just about finding products; it's about making the entire discovery process intuitive, relevant, and engaging.
Thank you for being part of this journey. For more insights and updates, subscribe to our newsletter or reach out directly.
Best regards,
Deniz Chaban & Steffen Str?tz
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