EP42. BREAKING AMERICA. Electric done right! Marc Hawxhurst - President. Nova Luxe Yachts

Episode 42 with Marc Hawxhurst, the visionary President and Founder of Nova Luxe Yachts LLC. Established in 2017, Nova Luxe is at the forefront of revolutionizing the yachting industry with sustainable electric solutions.

His story is one of resilience and innovation, starting from humble beginnings in a call center to mastering supply chain management, SQL, and eventually becoming a contractor for major companies like WebMD and Charter.

Marc’s entrepreneurial spirit runs deep in his family, with roots in masonry and granite supply businesses. This background, combined with his data-driven mindset, led him to explore electric propulsion for boats. He explains the pivotal moment when he realized the potential of electric yachts during a planned trip up the Hudson River.

We delve into the technical and business challenges Marc faced, from the high costs of early electric motor systems to the skepticism of major manufacturers. Despite these hurdles, Marc’s determination led to the successful debut of an electric Aquila 44 at the 2020 Miami Boat Show.

Marc also discusses the impact of the pandemic on Nova Luxe’s plans and how he navigated through it by forming strategic partnerships, eventually leading to the development of the Elight 44 with Nova Luxe Manufacturing.

Tune in to hear about Marc’s proudest moments, the current challenges of managing growth, and his vision for the future of electric yachting. We explore how sustainable solutions are transforming the industry and the exciting possibilities that lie ahead with advancements in solar power and autonomous technologies.

"Keep pushing forward"