EP22 Putting Marketing in the Middle; Unlocking Lumin's Growth

Episode 22 of #WEDOB2B with Lucy Mansfield

This episode of #WEDOB2B is packed with invaluable advice for B2B marketers eager to innovate and grow in today’s fast-paced landscape.

Join us as Dale Koerner chats with Lucy Mansfield, VP of Growth at Lumin, for a deep dive into the pivotal role of marketing in driving company success.

Lucy explains how Lumin leverages product-led growth strategies through data-driven insights while fostering a culture of inclusivity and ambition within her team.

Discover the transformative potential of AI in business and the importance of integrating emotional, psychological, and functional aspects into growth marketing.

Lucy shares how balancing rational and emotional factors can make B2B purchasing decisions more compelling, and provides practical techniques like customer conversations and A/B testing.

Watch the full episode

Keen to take your B2B Marketing work to the level it deserves? Head to https://www.blueoceanagency.co.nz/ and let us know how we can help.