EP10 - Empowering Businesses With Digital Transformation Services
Sarjun Gharib
Digital Business Consultant & Founder @ Knowledge Based Consulting Incorporated
As we wrap up our series exploring the potential of digital transformation, let's take a moment to appreciate the twists, turns, and triumphs that brought us here. A heartfelt thanks to everyone who added value, shared a joke, or engaged to challenge our understanding of modern management throughout the year.
Together, we're more than a group – we're a force driving businesses into the digital era, closing the gap, and making exponential growth accessible to all. Your story is unique and powerful, and it's our pleasure to help you amplify it. That’s why we're thrilled to unveil our revamped digital storefront: your best option for a digital business design partner.
In rolling out the website, I had a moment of self-reflection. I was reminded of when I started my undergraduate degree at Carleton University, when one of my first professors introduced his class with this statement: “Your website is your business card, everyone in the future will need to illustrate their experience and portfolio to reach the world.”
Thankfully, “reaching the world” is easy these days. Now, because of unified communication platforms and social media, we’re all connected.
Sometimes it’s easy to forget how recent that development is. While I was a student, I was fortunate to participate in the Federal Student Work Experience Program as a junior economist at Statistics Canada where, on an introductory project, I researched price changes in long distance call rates over the past two centuries. I remember seeing that calls to Europe and the Middle East cost as much as $30 per minute (not adjusted for inflation).
That’s equivalent to almost $1,000 today. Can you imagine?
Even when I was young, I used to stop at the pizzeria to buy 15-minute phone cards to call my friends and family in Lebanon for $20 each. Yet today, thanks to innovators building our interconnected world, I can call them on FaceTime for free, in seconds. Digital transformation is a journey: just like pioneers achieved world-altering technological breakthroughs - the wheel, the plow, the telegraph - we will use digital innovation to transform our physical world and shape our future in a collaborative way.
Collaboration isn't new, though. Over 2,500 years ago, Sargon, king of the Akkadian Empire, used his innovative governance to sow the seeds of collaboration. Sargon introduced the world's first postal system transporting clay tablets between cities with built-in security by design, since their clay envelopes couldn’t be opened except by being broken, ensuring that they couldn’t be tampered with without their recipient’s knowledge. He maintained regular communication with his network of trusted advisors overseeing his governance, including his daughter Enheduanna, the world’s first author known by name thanks to Akkadian record-keeping. He was also data driven, creating standardized systems of measurement to best understand his empire’s adapting needs. Thanks to these developments and countless other innovations, Sargon’s empire stabilized the region of Mesopotamia and allowed for the development of art, literature, science, and agricultural advances.
Like the Akkadian Empire, today collaboration and convenience shapes our world. We’re driven by the latest innovations that push the bounds of what we can accomplish together. Now, that often takes the form of on-demand delivery, whether that’s physical goods through Uber or Amazon, or digital goods through Google or… Amazon. I guess they own a lot of things!
Today, our future is centered around us, the producers, processors and consumers.
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I'm reminded of an old advertisement I saw in an 1890s phonebook for a family-owned Lebanese grocery store on Elgin street, in the core of Canada's capital, offering convenient access to cultural tastes that would have been left otherwise undiscovered by the local shoppers. That business thrived based on finding and honing its unique value proposition of offering something special that couldn't be found anywhere else.
Like that store, it’s crucial that we make sure all our potential customers know what unique things we can offer. These days, we’re prone to making quick decisions. That’s why first impressions are so important. That’s why we need to get our digital storefronts right the first time. That means user-centric, clear, and accessible for all users on all devices. Thankfully, we have more access to expertise these days than ever before. And thanks to breakthroughs in AI and other digital transformation tech, we’re on the precipice of even more.
In that same junior economist position, I had the chance to work hands-on with data tracking real market forces through models like Input-Output tables that illustrate the interconnectedness of all industries. When viewed through that lens, it’s obvious that any shock in one industry will force countless others to adapt. As a result, it’s important to remember that being resilient means being adaptable.
That’s where we come in. We know that a robust digital strategy is the strongest foundation. If you're a Canadian entrepreneur, I encourage you to check out the Canada Digital Adoption Program, which has loans and grants to fund your digital leap. If that sounds like a lot - and we know that it can be a big jump - we'd love to help you understand how digital technologies can enable your business to grow.
Digital experts, worldwide, are hard at work on the newest advancements. This is where we’ve positioned KBC: harnessing the power of our knowledge and innovative processes to empower our customers on their unique digital transformation journey.
Let’s keep the discussion going. Together, we'll bridge the digital divide, crafting a brighter, inclusive future for all.?
This is only the beginning. Let’s collaborate!
Salud! ??
/Sarjun, Founder, https://www.knowledgebasedconsulting.ca/