Ep. #78 From Wallpaper Cleaner to Playtime Icon - Play-Doh's Evolution To Household Name | CEO Sales Huddle with Che Brown
From Wallpaper Cleaner to Playtime Icon - Play-Doh's Evolution To Household Name. Play-Doh's story begins with an unexpected problem. Once a successful cleaner for coal residue on wallpaper, it faced a dilemma as demand plummeted with the rise of natural gas heating. The company, Kutol, was on the brink of bankruptcy, highlighting the challenges businesses can encounter when relying on a single product or strategy.
In times of crisis, Joe McVicker stepped in to save the sinking ship of Kutol. The struggle was real, akin to keeping the Titanic afloat. This interesting fact underscores the importance of being prepared for unexpected challenges in the ever-changing landscape of business.
The turning point came when Joe's sister-in-law, Kay Zufall, a nursery school teacher, discovered an alternative use for the wallpaper cleaner in arts and crafts. Recognizing the potential, Kutol reformulated the substance for children, and Play-Doh was born. This shift to a more colorful and playful product resonates with the adaptability required in sales strategy. Today, Play-Doh is owned by Hasbro, and more than two billion cans of the product have been sold.
My Big Takeaway: The Play-Doh saga teaches us a crucial lesson about sales strategy, leadership, and adaptability. Just as Play-Doh transformed from a wallpaper cleaner to a beloved toy, businesses need to evolve and innovate. Having a robust sales system, strategy, or leadership can be the key to growing revenue, being profitable, and impacting lives positively.
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Che Brown
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