??? EP. 6 - E+S+G = Formulating Sustainable Businesses
Danelle Marqui Brown
Cross-sectoral Problem-Solving | Innovation Architecture + Design | Planetary and Social Well-being Stewardship | ALM, BIA, SEA, and TRUE Advisor
Episode Overview
In this episode’s pairing, not only do the guests know each other, but they know each other quite well—as partners in marriage, parenthood, and business. The Founder, Formulator, & CEO ( May Lindstrom ) and COO ( Robert Metcalf ) of the pioneering clean beauty brand, May Lindstrom SKIN , join me for the 2nd to last episode of my limited podcast series, Silo Solving, for a conversation on the topic of “E+S+G = Formulating Sustainable Businesses.”
Are not E+S+G (Environmental, Social, and Governance #ESG) all key ingredients—values and practices—essential for creating sustainable businesses, whether private or public, small or large??In episode six, such a question and business equation are explored.
AVAILABLE ON:?Apple Podcasts?|?SiloSolving.com?|?Spotify?|?YouTube??
(Captions are available via the Silo Solving YouTube channel)
About the Guests
May Lindstrom is the Founder and CEO of the iconic luxury skincare brand May Lindstrom Skin. Since its official retail launch in 2012, May Lindstrom Skin has been featured in Vogue, W, BAZAAR, The New York Times, GOOP, Town&Country, amongst other publications. Yet, its most special praise comes from the company's valued customers. Just read the comments on its Instagram page. May Lindstrom Skin creates high-efficacy clean skincare products from the world's finest natural ingredients by hand, in small batches, in its Los Angeles-based manufacturing studio. May is the head Skin Chef, aka formulator of the skincare collection.?
Robert Metcalf is the Chief Operating Officer (COO) of May Lindstrom Skin, where his day-to-day functions include finance, legal, HR, engineering, and most internal-facing problem solving. He is also the founder of Take Back the Grid, which develops and finances solar projects for schools, churches, other non-profits and mid-sized commercial customers. As a mechanical engineer with multiple patent awards, Robert is a systems thinker and a creator. He thrives on simplifying the complex and helping people.
Website: https://www.maylindstrom.com/
Instagram: https://www.instagram.com/maylindstromskin/
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THANKS to this episode’s guests!
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Show Notes
00:00? ??Episode Begins
00:50? ??Introduction of Guests and Theme
03:41? ??Silo Breaker (Ice Breaker) Exercise - On Empathy & Purpose
16:33? ??ESG in Context of Small Businesses: Private vs. Public?
23:46? ??On Customers (vs. Board of Director) as Stakeholders
30:51? ??Growth: Purpose & Problem Solving vs. Product & Sell
40:32? ??The Beauty Space over last 15 years - From Green to Clean
44:28? ??2006 - The Year of Green Fashion & the Birth of ESG
47:21? ??On the Dynamics of Various Silo Types: Of Minds & Teams?
01:12:11 ??Episode Wrap-up
01:13:02 ??Episode Concludes
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Books Mentioned in Episode/ Reading List
In lieu of a playlist, I present a reading list of books referenced in this episode instead.
Empathy: A History
by Susan Lanzoni (2018)?(My wonderful former professor)
Purpose and Profit: How Business Can Lift Up the World
by?George Serafeim (2022)
The Carbon Almanac (It's not too late)
by?The Carbon Almanac Network,?Seth Godin??(Editor, Foreword)?(2022)
Stats Regarding Small Businesses in the U.S.
“Based on the SBA definition of a small business as an establishment with fewer than 500 employees, there were 7,977,623 small businesses in 2020, up from 7,936,977 the previous year, according to?County Business Patterns."
“Since peaking at around 8,000 sometime in the mid-to-late 1990s…Today, closer to 6,000 companies trade on the NYSE and Nasdaq.”
"From 2000-2019, small businesses generated about two-thirds of net new jobs. Volatility from the 2020 recession altered long term trends.”
Watch Full Episode on YouTube
About the Limited Podcast Series: Silo Solving
The?Silo Solving?podcast aims to foster and discuss sustainable and innovative solutions for our shared common goals. In each episode, I pair two guests from various walks of professional and business life, to step with me outside the realms of siloed-thinking. These human-centered and solutions-based conversations roam within nuanced crevices of thoughts, colors outside of the lines of typical business- and industry-based narratives, by incorporating the liberal arts (i.e., the humanities, arts, natural and social sciences, etc.) into the mix.?
By modeling and creating such interdisciplinary conversations, new bridges of thought can provide opportunities to connect dots and co-create solutions.
Whether you are a leader, a manager, a team player, or even an entrepreneur, regardless of your work background or industry, these intersectional conversations are for the collective workforce.?
A seed that sprouted into this podcast was in part due to my experience as one of 120 participants selected to be the?1st Technology & Innovation class of the U.S. LinkedIn Creator Accelerator Program (LICAP), during the fall of 2022. Thank you again,?LinkedIn, for the opportunity, to learn, discover, and develop as a creator, over those 6 weeks! It laid a great foundation for the development and production of this limited series podcast, my first podcast ever! I was able to apply so much of what I learned through the?#LICAP?/?#LICreatorAccelerator, to the creation of my podcast this winter.
This episode touches upon topics such as: #ESG #Founders #Empathy #Purpose #Business #CleanBeauty #SustainableBusiness #SmallBusiness #Entrepreneurship #BusinessDevelopment #Sustainability #SkinCare