Getting a consistent stream of new clients for your business can be simple… if you build a system for it.?
In Episode 29 of the NewLaw Podcast for Entrepreneurial Lawyers with Ali Katz, I share my insights on building a client pipeline based on 20 years of doing this for my businesses and teaching it to thousands of lawyers, law practice builders, and business owners.?
To get this right, you need to be consistent and proactive.?
And you’ll learn how (including examples of specific strategies working now) when you listen to the episode.?
- The Importance of Client Pipeline Consistency: How lawyers and business owners can consistently fill their client pipeline through a handful of key activities. Make them part of your regular practice to keep potential clients engaged and your business top of mind.
- Why Successful Business Owners NEVER Sleep on Email Email Newsletters: In this episode, you’ll learn why your email list is your most valuable asset, plus the cadence and format you should be using for maximum engagement.
- How to Avoid "Boring Lawyer Newsletters": Hate boring email? So will your clients! Learn how you can personalize your newsletter to make your content relatable yet trustworthy, maintaining the right balance of personality and professionalism.
- The Power of Branding and Photography: One of the best ways to stand out as a lawyer is to invest in a unique branding strategy that represents your firm. This episode includes tips for creating a warm, relatable image library for use in social media and marketing materials.
- How to Host Educational Events to Engage Your Community: Hosting local or virtual events is a powerful way to engage with your community. Use these events to connect with potential clients and showcase your expertise. We cover this in more detail in the episode.
By focusing on these foundational steps, entrepreneurial lawyers can create lasting relationships with clients and build a thriving law business that leaves a legacy.
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