Ep. #239 From Sleepless Nights to Sales Success - The Bearaby Story | CEO Sales Huddle with Che Brown
From Sleepless Nights to Sales Success: The Bearaby Story. Stress and anxiety are rising fast in the business world. CEOs and business leaders face high demands every day, which often leads to burnout. According to the Anxiety & Depression Association of America, 40% of people deal with persistent stress or anxiety
Kathrin Hamm, the founder of Bearaby, noticed this stress problem firsthand. She experienced anxiety and wanted to help others feel better. So, she created a special weighted blanket made from plant-based materials without artificial fillings. Weighted blankets have been shown to help with insomnia and stress, offering a calming effect.
Kathrin used a Kickstarter campaign to raise a quarter million dollars in less than a month. Her idea turned into Bearaby, a 2022 Inc. 5000 honoree. She found that customers wanted a product that didn't just feel good but looked good too.
Kathrin's journey is a great lesson in sales strategy and leadership
When launching a product, make sure it meets a genuine need, whether in stress-relief or any other market. Like Kathrin, you should also consider the idea of bootstrapping your business
My Big Takeaway: One big takeaway from Kathrin's story is the importance of having a strong sales system and strategy
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Stay Hungry.? Stay Humble.
Che Brown
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