Ep. #232 How Two Sisters Turned Their Passion into a Profitable Business | CEO Sales Huddle with Che Brown
How Two Sisters Turned Their Passion into a Profitable Business. How Two Sisters Turned Their Passion into a Profitable Business. Imagine needing good quality athletic wear but facing two extremes: either spend over $100 on high-quality leggings or settle for cheaper alternatives that fall apart quickly. This was the dilemma Jenna Transtrum and her sister, Maddie Carr, faced. As former athletes, they knew what quality athletic wear should be, but they couldn't justify spending a fortune on it—especially since they had young children and busy lives.?
In 2015, Jenna and Maddie were living in Scottsdale, Arizona, and both had recently become mothers. They needed workout gear to get back in shape but found themselves frustrated by their options. Did you know that the global market for sports and fitness clothing is projected to reach over $231 billion by 2024? This booming market presented both an opportunity and a challenge. They realized there was a gap in the market for high-quality, affordable athletic wear.
Determined to find a solution, Jenna started experimenting with fabrics and designs. After investing $30,000 of her family's savings, she and Maddie launched Senita Athletics on December 1, 2015. Without a formal business plan, they relied on their belief in their product and a strong sales system built around social media. This approach allowed them to scale quickly, as their first shipment sold out in no time.?
For CEOs, the lesson here is clear: Identifying a gap in the market and creating a strong sales strategy can set your business up for success. Utilize platforms like social media to reach your target audience effectively and build a community around your brand.
My Big Takeaway:? The success of Senita Athletics underscores the importance of having a robust sales system and strategy. Jenna and Maddie didn't rely on traditional retail outlets; instead, they harnessed the power of online sales and social media to build a loyal customer base. This strategy allowed them to remain profitable and maintain control over their business.?
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Che Brown
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