Ep. #148 From Eczema to Entrepreneurship - How One Mom's Journey Transformed into a Thriving Business | CEO Sales Huddle with Che Brown
From Eczema to Entrepreneurship - How One Mom's Journey Transformed into a Thriving Business. Imagine watching your child suffer from a skin condition so severe that even prescription medications fail to provide relief. This was the reality for Kela Nabors, owner of Organically Bath & Beauty. Her daughter's struggle with eczema ignited a journey of desperation and determination. Despite trying various remedies, nothing seemed to work. This frustration is something many of us can relate to, albeit perhaps in different contexts.
Did you know that eczema affects up to 20% of children worldwide? That's a staggering number, highlighting the widespread impact of this condition. For Kela Nabors, the struggle wasn't just about finding a solution for her daughter's skin—it was about navigating through misinformation, ineffective products, and a healthcare system that left her feeling helpless. Yet, in the midst of this struggle, she stumbled upon an interesting fact: the power of plant-based ingredients.
Enter Organically Bath & Beauty, a testament to the transformative potential of natural remedies. What started as a personal mission to alleviate her daughter's suffering blossomed into a full-fledged business. Nabors' commitment to quality and transparency sets her products apart. Much like in sales, where authenticity and trust are paramount, Nabors prioritizes educating her customers over flashy marketing gimmicks. By demystifying skincare and empowering consumers with knowledge, she builds lasting relationships that extend beyond mere transactions.
My Big Takeaway:? The journey of Organically Bath & Beauty underscores the importance of having a solid sales system, strategy, and leadership in place. Just as Nabors meticulously crafts her products, businesses must carefully cultivate their approach to sales. Whether it's identifying customer needs, refining messaging, or fostering genuine connections, a well-defined sales process lays the foundation for sustainable growth. As Nabors aptly puts it, "We educate consumers so that they become more than customers, they become informed partners." In essence, success lies not just in selling products but in enriching lives.
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Che Brown
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