??? Ep 110: Five mindset shifts that make marketing easier with Darby Rolfe

Hi! You’re here because you’re a woman who runs an independent consulting business, and you want to learn how to make it more profitable. In our world, that means doing more of the work you love, with the clients you enjoy, and getting paid for your value, not your time.

Here, you'll discover effective strategies to implement in your consulting business, as well as hear inspiring stories from other smart and successful women who are also running their own consulting businesses. Along the way, you’ll learn that you can build the consulting business you want, that lets you live the life you want, and you’re not alone.?

I'm glad you're here! Let's dive in.

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Let's be honest – marketing your consulting business can feel like pulling teeth.

But what if it DIDN'T?

In this week's episode of The Smart Gets Paid Podcast, I'm talking with marketing expert Darby Rolfe about the mindset shifts that transformed how I think about marketing – and can uplevel your business as well.

Full disclosure, Darby is my Marketing Director here at Smart Gets Paid and she continually blows me away with her knowledge and expertise. I’m really excited to have her here on the podcast so you can benefit from her smarts too!

Tune in to learn:

1. The five game-changing mindset shifts that make marketing feel natural and energizing
2. What Nike and Oprah understand about marketing that most consultants miss
3. How to stand out on LinkedIn (even if it feels like you’re currently shouting into a void)
4. Why you should market your business even if you get all your clients through referrals

Here's the thing... Consultants tell me all the time they don’t need marketing because they get all their clients from referrals.

But it isn’t a zero sum game.

Marketing isn’t something you do instead of referrals. Marketing AMPLIFIES your referrals.

And when you listen to our conversation, you’ll understand exactly how to make that work.?

Whether you've been avoiding marketing altogether or just going through the motions, this conversation will give you a fresh perspective on promoting your business.

Ready to make marketing easier? Listen to the episode here.

To your success,

Leah

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Hi! I'm Leah Neaderthal. I'm a sales coach for women consultants and the founder of Smart Gets Paid.

When I left my corporate career and started my first consulting business, I learned three things very quickly:

1- It’s 1000x harder to sell your own stuff than to sell someone else’s.

2- Marketing is not selling.

3- I had no idea how to sell.

I needed clients, but I didn’t know how to actually get them, and I was terrified of coming off like a used car salesman. It made me doubt whether I was even cut out to run a business.

So I taught myself how to get new clients in a way that feels authentic, allows me to be myself, and that works consistently. I now teach these techniques to others. Because I know it’s possible to learn how to land clients, and actually feel comfortable doing it, once you know how.

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Whenever you’re ready to start landing higher-paying clients, here are three ways I can help you.

1. Listen to the Smart Gets Paid Podcast

You’ll hear me chat with my actual clients as we tackle their biggest challenges in getting new clients, and you’ll learn sales strategies you can use today in your own business. It's the only podcast that can help you land higher-paying clients in your B2B consulting business. Listen on Apple Podcasts or your favorite podcast platform.

2. Get your copy of Referrals on Repeat

If you’ve gotten clients through referrals or word-of-mouth, and you want to start getting referral clients more consistently, get your copy of Referrals on Repeat, and start getting more referrals coming into your business today: smartgetspaid.com/referrals

3. Break through to the next revenue level in your consulting business with help from my team and me.

Learn the proven, step-by-step system women like you are using to get more of the clients they want, get paid way more for their consulting contracts, and build confidence that they know what they’re doing to get clients. Send me a message here on LinkedIn with “Breakthrough” in the first line and I’ll get you the details.