Ep. 107 - Kathy Mazza, Head of Channel Sales at Ooma
In this episode of Partnerships Unraveled, Kathy Mazza , Head of Channel Sales at Ooma, Inc. , shares her insights from nearly 30 years in the tech industry. Kathy dives into the unique challenges and strategies of building a channel program within a company traditionally focused on direct sales.
She explains how Ooma has navigated the delicate balance between direct and channel sales, emphasizing the importance of trust and long-term relationships with partners. Kathy also discusses the evolving role of the trusted advisor and why customers are increasingly turning to these advisors rather than direct sales reps.
Kathy highlights the value of marketing in driving partnerships, sharing success stories from Ooma’s campaigns and how they empower partners to unlock growth. Additionally, she offers practical advice on leveraging proactive communication and partner engagement to maintain high partner satisfaction and drive consistent results.
Join us for this episode as we explore the power of building trust, the art of channel marketing, and the importance of the trusted advisor in modern partnerships.
Kathy's Nomination
At the end of each episode, we ask our guests to nominate the next podcast guest. Kathy nominates Jasmina Muller , Chief Ecosystem Officer at Titan Cloud Storage, Inc .
?? Helping people build authentic connections, powerful partnerships, and leadership | Bestselling Author | Keynote Speaker & Host | Advisor, Investor, Founder, and CEO.
3 周I agree!! She is fantastic.
Senior Regional Channel Manager l Business Development l Telecom Services l Ucass | POTS Replacement | Ccass | SIP | Fiber
1 个月I'd follow KM in to any battle, meeting, line dancing bar (lol).... she is a Rock star and is the hardest working person in the Channel IMPO. Here calendar is literally Coast to Coast, her attention to detial is unmatched, I've been in Telecom and the Channel for many many many years.. I have literally never seen anything like it. I am an old dog.. she teach's ALL the "tricks" (called hard work).. just have to follow, listen and execute! This was not a paid for ad by Kathy Mazza.. nothing but the facts.
Channel Sales | #MSPs | Partnerships
1 个月This was a really good episode. Very genuine & honest. Great tips Kathy Mazza.
Thank you so much for having me join the discussion - loved the opportunity to connect with you and Alex!
Founder @ Unusually Unusual Consulting | Channel Marketing Expert | Channel Event Expert | co-founder Channel Marketing Association
1 个月Ooh - I will add this to my walking podcast list for this afternoon! Kathy is one of my favorite people!