ENVISIONING THE CORE VALUES OF ROYAL BROTHERS

Initially, I had the notion that entrepreneurship was about round-the-clock hustling and being occupied with the business aspect of our start-up. It definitely is. But experience later taught me that building a sustainable business requires a facet of factors, more than just a balance sheet.

As Royal Brothers began evolving into a multi-city enterprise, Team RB began to grow. As the CEO, I had my own dreams for what I wanted it to be - in the next 1, 3, 5 years and so on. And it was imperative for me that Team RB as a whole - from the oldest working team member to the intern - share this vision with me for the company. It has come to a point where I want to make sure that prospective joinees are in line with my vision before they are even hired!

So, how do we start?

Since I was a kid, it was inculcated in me that I should become an individual that did not just live for himself. I was told that the more I am given, the more I need to give. In fact, it was a regular practice at home. I’d see my parents, my first role models, who would go out of their way to do something for someone else. And because of such a nurturing upbringing, when we started Royal Brothers, I felt the same instinct to care for our customers, well-wishers and my teammates, who are making this journey possible for all of us.

RB MISSION STATEMENT:

Serve the human need for mobility by providing a reliable and high quality experience to each and every user.

Every company has to have their mission statement, a goal to give all employees a sense of direction. When there is a goal, there is purpose, focus and direction. Everyone knows that what they are doing isn’t to just tick a task off their list, but to do things for a purpose that is bigger than themselves. We need to understand that what we are doing right now, can impact someone later. And once you realize this, you will not live another mediocre day.

Who do we involve?

The reason we started Royal Brothers was because we knew about this vacuum, this need for better and more reliable mobility. We are in alignment with the traveller’s desire to explore and be more mobile. We do that by sparking a connection with customers that is built on trust and sharing.

Not only do I want Team RB to know our core values, but I would like anyone associated with us to know what we stand for and what we work towards. So, one day I sat down and began to think about how to communicate all of this. And here’s what I wrote:

We’re not just a brand, we’re a brotherhood, a community without bias that transcends race, religion, ethnicity and gender. Our think tank is fueled by creativity, and a need to build a connection.

We love our customers the way we love our bikes. That’s why we go the extra mile to ensure not only are our bikes well-maintained, but our customers are also happy. We service our customers just as we service our bikes: with utter care.

A lot of blood, sweat and tears have gone into giving flight to our dreams, but now we live to serve the human need for mobility by delivering premium services.

What comes next?

Now that we have our goal in place, it makes achieving it possible. We are more focused. True, there are times where we find that we have not met with benchmarks set by us, but at the same time, we know that there is a target, a standard that has been set, and then we work to reach it or better yet, go above and beyond it.