Entrepreneurship - Journey to start-up success
Author: Ramesh Shivanna

Entrepreneurship - Journey to start-up success

Entrepreneurship is a dynamic and multifaceted field, reflecting the diversity of human innovation and ambition. As global markets evolve and new technologies emerge, various forms of entrepreneurship have developed to address different needs and opportunities.

In my book,?Journey to Start-up Success, I delve into the challenges faced by first-generation entrepreneurs. I explore the raw emotions, untold struggles, and indomitable willpower that shape the trajectory of a life fuelled by ambition and guided by intuition. Through the highs and lows, the victories and setbacks, we glean insights into the essence of entrepreneurship —the art of seizing opportunities, weathering storms, and ultimately carving one’s path in an unforgiving world. My experiences emphasize the importance of transformation for aspiring entrepreneurs. While challenges may prompt change, true transformation is crucial. In today’s world, information exchange is abundant, but genuine transformation remains elusive.

Many mistakes are mere changes in behaviour rather than true transformation. For example, quitting smoking for a week or starting and stopping an exercise regimen may constitute change, but they fall short of true transformation. What we truly seek is not just change but a metamorphosis of the self.

Transformation is akin to a caterpillar becoming a butterfly or a rough stone sculpted into a statue. Once transformed, there’s no going back to the previous state. Examples abound, from Mohandas becoming Mahatma Gandhi to Agnes becoming Mother Teresa—these are profound transformations that irreversibly alter the course of one’s life.

?In contrast, many of us unwittingly focus on inducing changes in others, particularly children. However, every slap on a child’s psyche may bring about superficial changes while eroding their true essence. Hence, individuals may acquire prestigious degrees but struggle with self-esteem or even resort to extreme measures.

It’s important to recognize that knowledge alone cannot accomplish transformation; it’s the culmination of experiences that truly leads to profound change. When the source and object of transformation meet with intensity, instantaneous transformation occurs.

Understanding the different types of entrepreneurship is essential, as each is characterized by its distinct goals, methods, and impact on the economy and society.


Get your copy click here :


Small Business Entrepreneurship is Small business entrepreneurship involves individuals or families starting and operating businesses with limited resources and scale. These businesses are typically local, catering to a specific community or market niche.

These entrepreneur’s? Often family-owned and operated. Employs a small number of people. Focused on providing goods or services to a local market.? Examples:?Local restaurants, retail shops, service providers, and small-scale manufacturing. Small businesses are vital to local economies, providing employment opportunities and contributing to community identity. They are also a significant source of innovation and customer service excellence.

Scalable Start-up Entrepreneurship built with the intention of rapid growth and expansion. These ventures often start with a disruptive idea and seek to scale quickly by attracting investment and capturing large market shares. These entrepreneur’s? has high growth potential, often driven by technology or innovative business models. Funded by venture capital, angel investors, or other forms of external investment. Focused on national or global markets.?Examples:?Tech start-ups like Uber, , Facebook. Scalable start-ups can create significant economic value and job opportunities. They also drive innovation, often leading to new industries and transforming existing ones. However, they come with high risks and the possibility of failure.

Social entrepreneurship involves creating businesses that aim to solve social, environmental, or cultural issues. These entrepreneurs prioritize social impact over profit, though financial sustainability is still essential. These entrepreneurs?? are Mission-driven with a focus on creating positive social change. Often structured as non-profits, benefit corporations (B Corps), or for-profit companies with a strong social mission.?Examples:?TOMS Shoes, which donates a pair of shoes for every pair sold, and Grameen Bank, which provides microloans to the poor. Social entrepreneurs address pressing social problems and can create systemic change. Their work often fills gaps left by governments and traditional businesses, contributing to societal well-being and sustainability.

Corporate entrepreneurship refers to entrepreneurial activities within a large company. Employees, known as intrapreneurs, develop new products, services, or processes that help the company innovate and grow. These entrepreneur’s? Supported by existing corporate resources, including funding, expertise, and infrastructure. Aimed at maintaining a competitive edge and exploring new markets.?Examples:?3M’s Post-it Notes and Google’s development of Gmail, both of which started as internal projects. Corporate entrepreneurship helps established companies stay innovative and competitive. It can lead to new business lines and significant contributions to the company’s growth and market leadership.

Lifestyle entrepreneurship involves starting a business primarily to support a desired lifestyle rather than to achieve massive growth or wealth. These entrepreneurs often prioritize personal passions and work-life balance. These entrepreneur’s? often solo entrepreneurs or small teams. Business is aligned with personal interests, such as travel, arts, or health and wellness.?Examples:?Freelance writers, travel bloggers, or boutique craft businesses. Lifestyle businesses contribute to niche markets and can lead to personal fulfillment and independence. They typically remain small but sustainable, allowing entrepreneurs to maintain control over their time and resources.

Franchise entrepreneurship involves buying and operating a franchise of an existing business model. Entrepreneurs use the brand, systems, and support of the franchisor to build their own business. These entrepreneur’s? Operates under a proven business model with established brand recognition. Entrepreneurs pay an initial fee and ongoing royalties to the franchisor.?Examples:?Fast-food franchises like McDonald’s, retail chains like 7-Eleven, and service businesses like Cult fitness. Franchises offer a lower-risk path to entrepreneurship, leveraging established brands and systems. They contribute to economic growth and provide opportunities for individuals to own their own business with a higher chance of success.

Green entrepreneurship focuses on creating businesses that are environmentally sustainable. These entrepreneurs develop products, services, or technologies that reduce environmental impact and promote sustainability. These entrepreneur’s? Prioritizes environmental impact in business decisions. Often aligned with social entrepreneurship but with a specific focus on ecological sustainability.?Examples: Companies producing renewable energy technologies, sustainable products, sustainable fashion brands, and eco-friendly consumer products. Green entrepreneurs drive the transition to a more sustainable economy, addressing climate change and resource depletion. Their innovations can lead to significant environmental benefits and contribute to the broader sustainability movement.

Tech entrepreneurship involves creating and commercializing technology-based products or services. These entrepreneurs often operate in sectors like software, hardware, biotech, and artificial intelligence. These entrepreneur’s? has high potential for scalability and innovation.

Often involves significant research and development (R&D).?Examples:?Companies like Apple, Microsoft, and Tesla. Tech entrepreneurs are at the forefront of the digital economy, driving technological advancements and transforming industries. Their work has a profound impact on how we live, work, and interact.

Entrepreneurship is not a one-size-fits-all concept; it encompasses a wide range of activities and objectives. Whether driven by the desire for personal fulfillment, social impact, or rapid growth, entrepreneurs play a crucial role in shaping our world. Understanding the different types of entrepreneurship can help aspiring entrepreneurs choose the path that best aligns with their goals, skills, and values.

?As aspiring entrepreneurs, let us not merely accumulate information but actively seek out experiences that have the power to transform us from within. Only then can we truly evolve into the best versions of ourselves, ready to take on the challenges of entrepreneurship with clarity and purpose.

watch Ramesh Shivanna in DD Chandana ?


Arpit Sharma

Chief Executive Officer (CEO) at Skill Council for Green Jobs (SCGJ)

2 周

Real-World Wisdom Packed with Value!" This book is not just about theory; it's a practical guide filled with real-life examples and tips that reflect Ramesh Shivanna's deep understanding of entrepreneurship. Highly recommended for those seeking to navigate the startup world with confidence.

Divakara Murthy

Professor/Principal

2 个月

It is a guide and success path to a new startup entrepreneur.Very well put forward to budding entrepreneurs.

要查看或添加评论,请登录

社区洞察

其他会员也浏览了