Entrepreneurship: Art and Science

At Adani Institute of Digital Technology Management,?we teach a workshop based?course on Entrepreneurship.

In one of the discussions, a few interesting tips came from Adani Group's Joint President & Chief Digital and Business Transformation Officer Mr Sanjay Kotha. I thought of sharing with everyone in written format.?

Entrepreneurs need to be strong and flexible at the same time. There are long unproductive days and you are forced to remember that there are many a slip between the cup and the lip. So how to be more productive and profitable when it is beyond your reach and control??

Opportunity cost for?any entrepreneur is high as time is money (Not that it is any different for everyone else). But if you are on your own, every day lost is a cost. Just learn to be firm with your cost of time with your clients. If you value yours, they would too.

Another mistake, you keep helping people free of cost, don’t you? And then every other person is asking for your help without paying. But do you realise that there are no free lunches? I loved a quote Paulo Coelho had written, “Keep depositing favours to others’ account in the bank of favours. You can withdraw later in the same form.” If you are doing a service to someone, let that be known as a deposit. Don't go haywire on time management either.??

Know in advance how your day will look like and how many meetings can you handle. Listening intently and finding solutions or suggestions, even taking notes is an exhausting process. Be very clear of time demands as well as energy. So, to do that effectively, make a standard template that will have ingredients like time, information and process clearly defined.

Be reachable and easily accessible to people. Your number or email and information on Google must be managed well. Brands are built by hard work and visibility. Over a period, the work you do will become the brand ambassador for you.?