The Entrepreneur sees a hole in the universe and creates a MigoTag to fill it.

Quick, where's your collection of tickets from all the great concerts you've seen. Chances are, you've got some stubs stuck in a drawer.

The problem is that those days are over.

Electronic tickets. No stub. An image on the phone. All the great events in your life don't have a permanent reminder anymore.

That's why I created MigoTags.

They're made of stamped stainless, aluminum, or brass, and I can crank them out by the millions for as little as a buck each.

They're shiny, cool and last forever and I can make them for sporting events, festivals, concerts, places, National Parks, weddings and anything you can possibly imagine.

Live big. Collect the whole set.

And get this; I can even stamp an individual serial number on every MigoTag.

Imagine an announcement over the PA..."If you've got MigoTag number 54732, come on down to the stage, the artist wants to meet you backstage..."

Maybe you'll give one away with every cup of coffee and once a month, you select a number to get a free gift card. Now you've got a great customer retention program for pennies.

The website is up, the brand is operational and I'm already taking orders. As things progress, I'll keep my fellow brand lovers and entrepreneurs abreast of interesting news. For all of us who have started a new business from scratch, you know it can be a lot of fun. Entrepreneurs don't see the universe for what's there, they see the holes. Sometimes those holes are there for a reason and sometimes the Universe just shrugs her shoulders and says, "Meh."

I'm hoping for the former.

Chris Greta