Entourage Sport & Entertainment

Welcome to the third edition of our newsletter!

Coming off the back of an extremely busy end-of-season, there was no respite as the team geared up for an incredible summer of sport, activations, and new-season partnerships...

Serie A Partnerships - Atalanta BC/SSC Napoli/Parma Calcio 1913 ????

The 23/24 season had just ended, and the Sponsorship department were working hard throughout the summer break, facilitating landmark partnerships for three of Serie A's most-historic clubs.

Continuing our collaboration with zondacrypto, August saw them become the Official Sleeve Sponsor and Official Crypto Exchange Partner of Atalanta BC, solidifying zondacrypto’s presence in world of sport further.

Later that month, we revisited our relationship with SSC Napoli, as they expanded their reach into the metaverse with an exciting new partnership with The Sandbox. By venturing into the decentralised gaming platform, Napoli is paving the way for the future of fan engagement, blending the physical and digital worlds in an innovative way.

In addition, we worked once again with zondacrypto to facilitate their partnership with Parma Calcio 1913. As the club's Official Crypto Partner, zondacrypto’s logo will feature prominently on the team's training shirts, further establishing the brand’s commitment to Italian football

As we continue to connect sports with cutting-edge technologies, we look forward to driving even more innovation for our clients.

Roberto Carlos

It was a summer packed full of activations for Roberto, which kicked off at this year's Copa America.?

Global sponsors Mastercard invited Roberto to give his expert insights ahead of the final, after joining continued partner Old Parr Whiskey for their 'Goalden Moments' activation.

The festivities continued throughout the summer, as Roberto joined Heineken to bring the Champions League trophy to local fans via boat through the canals of Amsterdam. It was then over to Oman, as Roberto rolled back the years to play in a legends match, starring alongside Ronaldinho, Marco Materazzi and a whole host of other footballing icons.

Mike Tyson - JoJoBet ??

Fast forward to July, where we proudly teamed up again with Jojobet to feature boxing icon Mike Tyson in their "Make Your Own Luck" campaign.

Filmed in New York City, Tyson’s journey from Brooklyn to global stardom perfectly mirrors the campaign's message:

True luck is something you create for yourself.

As always, Entourage connects brands with top talent to deliver powerful, memorable campaigns.

The Road to FIFA World Cup 2026 begins ??

Entourage's John Terry, Julio Cesar and David Trezeguet were in action in Monterrey, one of the host cities for the 2026 World Cup, as they were chosen by FIFA to play in Juego de Leyendas at Estadio BBVA.

With the 2026 tournament set to be the first-ever hosted across three nations, it's gearing up to be the largest and most exciting World Cup in history, and we’re proud to see our stars play a part in building the excitement for the world’s most prestigious football event.

Totti Soccer School – Cairo ????

In an exciting new venture, we were on the ground to help facilitated a partnership between AS Roma legend Francesco Totti and luxury real estate developer Modon Developments to open the Totti Soccer School in Cairo, Egypt. This is the first Totti Soccer Academy in Africa, building on the success of his academies in Rome.

Totti shared his enthusiasm for the project, promising top-tier training to young players. With the support of Egypt’s Ministry of Youth and Sports, the academy highlights the country’s commitment to nurturing future soccer talent.

We're thrilled to play a part in this exciting initiative, helping shape the next generation of soccer stars in the region.

DB in the Far East ??

Our man Dimitar Berbatov was kept busy over the summer, with a trip to Thailand for 3 brand activations involving fans of the game:

?? Public Appearance & Meet and Greet at the Ari Football Store

?? EA Sports FC Online fan event

?? ‘You Win, I win’ - 7v7 All Stars game in association with long-term partner JBO - Dimitar showed his skills playing alongside local former players and some lucky fans.

Team news! ??

In a usual summer of football transfers, we welcomed our own new addition to our growing squad.

Alexander Shapiro joined the team as our new VP of Americas, bringing 16 years of sports marketing experience. He aims to expand Entourage's presence, focusing on major upcoming events such as the FIFA World Cup and Olympic Games happening soon across the pond. If you're looking for Talent or Sponsorship support in these sectors, feel free to reach out!