On-page SEO relates to the act of practicing the two main factors, where each web page is aimed at ranking high and attracting relevant visitors in search engines.
1. Title Tags
- Use the target keyword.
- Try to limit it to 50-60 characters.
- Ensure it is attractive and rich in contextual information.
2. Meta Descriptions
- State concisely what the page is about.
- Place the target keyword.
- They should not exceed 150-160 characters.
- As for click-through rates, make it interesting.
3. Headings (H1, H2, H3, etc. )
- Employ one H1 tag that has the main keyword.
- For subheadings, use H2, H3, And so on.
- Ensure the used headings are relevant to the article’s content and contain relevant keywords.
4. URL Structure
- Use short and clear URLs when possible or when creating a new URL, try the shorten words to make them easily understandable.
- State on the page the specific word that you’re targeting.
- Remember to use hyphens afterwords that make the typed words different from the spoken ones.
5. Content
- Many of the posts need to be of high quality and high relevance, and prohibitively many of them must be unique.
- Time target keywords into the content as far as you can without making the content look like spam.
- Also, write related keywords and the synonymous ones.
- An article or a blog post should not be too long or too short compared to other articles or posts from your niche.
6. Images and Alt Text
- C46 – Name image files descriptively.
- Target keyword destination also alt text.
- Reduce the size of the images on the site so as to speed up the loading time of the page.
7. Internal Linking:
- Links to other pages of a site.
- In this technique, one uses keywords as anchor text for links pointing to the desired web page.
- It is important to have the appropriate internal linking structure in a totally logical manner.
8. External Links
- Adapt external links to cooperate with other professional and related sources.
- Always use the target blank feature for external links so that the users are not taken off your site.
9. Mobile Friendly
- Make your site accessible and work properly on any device you may be using.
- To check use Google’s Mobile-Friendly Test.
10. Page Speed
- They should resize images and use a content delivery network (CDN).
- Reduce the amount of CSS, JavaScript, and HTML as much as possible.
- Leverage browser caching.
11. User Experience (UX)
- Continue the website design aspects by following simple navigation and leading to the reduction of the page clutter.
- Always underline the specific things that need to be done through clear and concise CTAs.
- Make better points: Avoid the block of texts and use the bullet points, short paragraphs, and spaces in between.
12. Schema Markup
- Include more ordered data to improve the presentation of the content to the search engine.
- Implementation should be done with JSON-LD format.
13. Social Sharing
- Integrate share buttons.
- To have improved interactivity with social networks, it is recommended to use Open Graph tags.
14. Keyword Optimization
- It should be very strategic to do a lot of research on the keywords that ought to be targeted according to what is popular on the website.
- Get close to and remain with the first and second-rank keywords.
- Avoid keyword stuffing.
15. Content Freshness
- This writing should be updated frequently to avoid the presentation of expired content.
- You can feed the system with new information or enhance the information it has to provide.
By enhancing these aspects of SEO, you can advance your site’s visibility, along with the ranking on the SERPs.
