Entertainment isn't a distraction. It's a STRATEGY ??
Brianne Fleming
I write ‘By Popular Demand’, a newsletter about marketing and pop culture ?? Join #PopChat every Friday at 1pm ET ??
*This version of my newsletter has been adapted for LinkedIn. For the best experience, SUBSCRIBE! ??
P.S. Forbes named it one of their top marketing newsletters!
As marketers, maybe making people smile can be just as powerful as making a sale…
We’re often chasing conversions, calling people to action, or trying to sell, but we forget that entertaining content is still valuable content.
Gone are the days when every message had to be “serious business” or purely educational. Brands that lean into entertainment are standing out — and winning attention.
While informative posts still matter, entertainment taps into what people crave: escapism, connection, and joy. And it can build long-term loyalty.
So remember: entertaining content doesn’t lose value — it increases it by building stronger connections with your audience. So loosen up and have some fun! ??
headline of the week ??
How do you sell your team on an idea you just know will be ICONIC?
In a new documentary celebrating SNL's 50th anniversary, Justin Timberlake explained how he pitched the viral 2008 Single Ladies sketch to a skeptical Beyoncé.
She initially didn't see the vision — it wasn't until Justin got in full-leotard that Beyoncé understood how hilarious it would be.
throwback thursday ?
Oprah’s birthday was yesterday, so let’s revisit her unforgettable “You get a car!” moment
On September 13, 2004, The Oprah Winfrey Show pulled off one of the most talked-about giveaways and marketing stunts of all time.
Pontiac wanted to create buzz for its brand-new 2005 G6 sedan. Instead of running traditional ads, they partnered with Oprah to give away $7 million worth of cars to 276 audience members, creating a moment that still lives on in pop culture.
Haven’t seen the clip in 20+ years? You’re in for a treat.
Cue the screaming, crying, and one of the most GIF-worthy reactions ever.
faves & finds ??
If you're curious about how to embrace more fun and creativity in your content (and life), I recommend reading The Fun Habit by Mike Rucker.
It’ll inspire you to infuse more playfulness and joy into your daily routine, helping to boost creativity, productivity, and even your overall happiness.
领英推荐
laugh out loud ??
brand boost ??
Building your personal brand doesn’t make you promotional. It makes you ? present ?
If you're ready to make a name for yourself online, check out my course, Build Your Own Brand! ??
#PopChat news ??
This week's trending topics are still unfolding, but we're back for the #PopChat livestream Friday at 1pm ET!
Join us from your desk, or even in your living room (thanks Amy Morales, MBA !) as we discuss business takeaways from pop culture headlines ??
P.S. Want to get your brand out there? Check out my latest media kit to learn about partnering with #PopChat! ??
Thank you so much for supporting this little newsletter of mine! I have so much fun creating it, and I hope it makes you smile!
If so, please share it with a friend or colleague who could use a mood booster in their inbox ??
See you next time ??
~Brianne
*This version of my newsletter has been adapted for LinkedIn. For the best experience, subscribe below!
SUBSCRIBE ?? P.S. Forbes named it one of their top marketing newsletters!
let's work together ??
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I'm just a DM away! Or you can email me at [email protected]
Graduate Student
1 个月I always look forward to these newsletters!
Looking for the Next Big Thing - Experienced Media Monitor, Creative and Team Leader
1 个月The entertainment issue was my philosophy when I worked at the student paper in college. My interview questions were never the greatest for serious stories. But, I hardly ever wrote on the serious side. At the paper I was an Arts Editor and then a humor columnist. And, I knew people were picking up the paper to read my Sin City review or a goofy column about walking up a hill (told in the style of Lord of the Rings) My hope was always that people would stick around and read the more notable stuff on the front page.
Social Media Coordinator @ Meerkat Media Group | I help grow and further accelerate your brand's mission through strong relationships between you and your audience
1 个月Great issue this week!