?? Enterprise Tech Event Coverage
Happy Thursday!
The past few weeks have been packed with technology conferences. If you couldn't make the rounds this year...not to worry! Whether it was?Tableau Conference, ServiceNow Knowledge, RSA Conference or 谷歌 Cloud Next,?Constellation analysts (a.k.a. road warriors) were there to synthesize the important updates you should know. Visit our?research,?blog?and?Insights?pages to read about key takeaways and future impacts from the major players in enterprise technology.
Have you taken?Constellation's 2024 AI survey??If not, we ask for 10 minutes of your time to complete a survey contributing to our research around AI business investment, implementation, resistance and impact. We're offering a complimentary session to unpack where your enterprise falls on our AI adoption score.
Cheers!
AI and Automation Breathe New Life Into Midmarket CRM Suites
By R "Ray" Wang
The midmarket customer relationship management (CRM) landscape is full of point solutions addressing unique feature sets and specific customer-oriented business processes. Unlike with enterprise CRM solutions, today’s vendors have designed for rapid deployment, provided rich templates, supported artificial intelligence (AI) capabilities, and improved overall usability to tailor their offerings for the midmarket.?
Constellation’s latest market overview dynamically?updates evaluations of the key players with midmarket solutions for CRM. In general, Constellation believes that CX leaders should follow seven recommendations that help organizations identify the right technology solution for their business needs and help midmarket customers work closely with a technology vendor or a partner for a win-win solution.
Tableau and Salesforce Eye Next Wavenbsp;of Analytics and BI
What will the next wave of analytics and BI bring? Tableau used its annual conference in 2024 to present its vision and get feedback from the nearly 9,000 customers in attendance.
Tableau Conference 2024 was a flashback, in many ways, to annual events from the vendor's independent days. In fact, there was a deliberate effort to tone down the Salesforceification of Tableau. The Salesforce mascots were gone from the keynote stage, and so, too, where prominent signs of Salesforce branding and the overt Salesforce sales pitches shared at last year’s event. Instead, the Tableau brand and “DataFam” took the spotlight, and Tableau Visionaries and Tableau Ambassadors helped to whip up the crowd for annual TC rituals from Devs on Stage to the IronViz competition.
Enterprises Must Now Cultivate a Capable and Diverse AI Model Garden
In 2024, CIOs continue to remain under steady pressure from corporate boards to rapidly harness the strategic?potential of AI ahead of their competition, while heading off disruption due to the market changes AI is causing. This expectation places a significant burden on CIOs to not only understand and integrate AI into their existing IT portfolios?faster than the technology is actually maturing, but also to do so in a way that genuinely?meets diverse business demands?across departments, divisions, and geographies.?
The challenge is particularly?daunting because?no single AI model?or vendor offers anything close to a one-size-fits-all solution. Therefore, CIOs must navigate a complex technology landscape, selecting from an array of AI models from a fast-evolving set of offerings that can address specific needs while aligning with the enterprise's overall technology strategy.
80% Emissions Reduction by 2050 | Sustainability 50
Constellation Insights Editor-in-Chief?Larry Dignan interviews Melissa (Missy) Stults , a 2024 Sustainability 50 winner, about the sustainability initiatives she's leading for Ann Arbor, Michigan.
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In the Press
DisrupTV
Last week on DisrupTV,?we interviewed?Sally Helgesen, Author, Speaker and Leadership Coach, Conrad Shaw, UBI Trial Manager & Series Co-Creator of Bootstraps docuseries, Co-Founder of Comingle, Co-Founder of Income to Support All Foundation and Creator of UBIcalculator and Scott Santens, Founder and President of Income to Support All Foundation.
Be sure to subscribe for the latest updates and live show reminders on?Constellation's?Twitter,?YouTube,?LinkedIn, and?Apple Podcasts.
NEXT EPISODE:?Episode 363 | 05/10, 11 AM PT/ 2 PM ET
ConstellationTV
On the latest ConstellationTV episode,?co-hosts Dion Hinchcliffe and Doug Henschen talk enterprise tech news with Larry Dignan .?Dion then shares platform-based communication strategies and Chirag Mehta previews the RSA security conference he's attending.?Round out the episode with Doug's helpful framework for analytical data platforms.
NEXT EPISODE:?Episode 80 | 05/15 9 AM PT/12 PM ET
Get ready for ConstellationTV episode 80, featuring co-hosts Liz Miller and Holger Mueller discussing the latest in tech news and what's top-of-mind for the industry's c-suite execs. Watch on Constellation's Twitter or LinkedIn platforms.
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Don't miss the round up of the key events by Larry Dignan worth the read!