The Enterprise SEO Issue

A monthly newsletter delivered to your digital doorstep with actionable tips and strategies for your brand’s success.

A new issue of the Lead Magnate is here! The topic at hand this month??

Enterprise SEO. We’ll help you understand the essentials, determine if it’s for you and guide you in getting started.

A comprehensive approach to SEO, Enterprise SEO is specifically designed for the needs of large businesses. It considers the unique challenges of managing a large website with a vast amount of content.

“Is-It-For-Me?” Test: If your brand fits any (or many) of the below criteria, Enterprise SEO is likely essential for your online success:

• Large-scale website
• Extensive product catalog
• High-volume traffic
• Presence in multiple countries or regions
• Competitive industry
• Content marketing focus
• Long-term SEO goals

The benefits of Enterprise SEO are multifold - from increasing brand awareness exponentially, improving organic traffic as well as significantly improving conversation rates and generating quality leads.

So how does one measure success in Enterprise SEO? ?

Through Share of Voice (SOV).

Essentially, SOV is a metric used to understand your brand’s visibility in search engine results against your competitors. It is a measure of your market share within the same industry or for specific keywords.

Want to get started with Enterprise SEO? Begin by focusing on these key strategies:

• Conduct a Comprehensive SEO audit: Analyze your website's current structure, architecture, and keyword strategy, as well as technical SEO factors such as site performance, mobile friendliness, and crawlability. The first step is to identify current challenges, gaps and opportunities for improvement.
• Completely Understand Your Current Keyword Strategy: Create a mix of high-volume and long-tail keywords that are relevant to your business. If you have numerous products and keywords to target, you will need to organize them into buckets. They should also be assigned to individual pages on your site - try to have each page target a distinct set of keywords.
• Optimize Your Content: All the content produced for your brand pages and products should be optimized for user intent. Does your team currently take into aspects such as keyword use, readability, multimedia features etc.? If not, that’s where you need to begin.
• Build high-quality backlinks: Creating a solid backlink profile is critical. To create high-quality backlinks businesses frequently need to participate in outreach initiatives and collaborations. Do you currently have a process and strategy in place for quality backlinks?

Other aspects to focus on for a cohesive Enterprise SEO strategy include building a robust MarTech stack, folding in International SEO (especially if you have a multi-region presence), deploying seamless communication across multiple teams, emphasizing website security and search engine compliance and a whole lot more.

If you’d like to gain a deeper understanding, you can:

1. Read our detailed blog post on the subject

2. Read our CEO, Sarvesh Bagla’s interview on dominating Enterprise SEO

3. Get in touch with us

At Techmagnate, we have nearly two decades of experience with Enterprise SEO clients across industries, regions and categories. And we’ve delivered award-winning results for many of them. Highlights include:

• Working with the #1 NBFC in India to dominate search for each line of business they operate in?
• Increasing organic traffic for an education client by 214%
• Delivering 187% growth in leads for high-ticket procedures for a healthcare client (within 6 months!)
• For our eCommerce clients, we've successfully increased market share for keywords like "washing machine" and "LED TV," competing against industry giants like Amazon and Flipkart.

For more data-driven insights into our work, read our case studies here.

Finally, we understand that the scale and seemingly complex nature of Enterprise SEO can often deter brands from investing. Despite substantial marketing budgets, the perceived lack of immediate ROI and the time commitment also feels like a hurdle.

That said, as our proven experience has shown time and again, with the right partner and strategies in place, the results can be outstanding - positioning brands as industry leaders far ahead of the competition.

#ICYMI: Our campaigns for our client, Bajaj Finserv, won awards in 5 out of 6 categories at the Pitch BFSI Summit & Marketing Awards including:

???A Gold for the Most Effective Online Lead Generation Campaign for Bajaj Finserv General Insurance

?? A Gold for the Most Effective SEO-Driven Programmatic Marketing for Bajaj Finserv Gold Loans

?? A Silver for the Most Effective SEO-Driven Programmatic Marketing for Bajaj Finserv Bill Payment Services (BBPS)

?? A Silver for the Most Effective SEO-Driven Programmatic Marketing for Bajaj Finserv General Insurance

?? A Silver for the Most Effective ROI-Driven Campaign for Bajaj Finserv Gold Loans

These wins highlight the incredible work and expertise of our #Magnates. A huge kudos to everyone!

The Home Loan Search Trends Report

The next wave of customers for the home loan industry is on mobile apps. Is your mobile SEO strategy strong enough to capture their attention?

Download the Home Loan Search Trends Report from Techmagnate to see how your customer behavior has evolved - https://bit.ly/3RPfwif

We hope you enjoyed reading The Lead Magnate. Let us know in the comments if you have any suggestions or feedback!