Enterprise CRM: A Holistic Solution For All Businesses

A strong customer profile is the lifeline for any organization. Without customers, organizations do not generate any sales, revenues, nor profits. Customers are driving enterprises to invest more in customer relationship management (CRM) tools. 91% of enterprises (with 11 or more employees) are using CRM tools. According to Forrester, 50% of business teams have improved their productivity by using a mobile-based CRM tool.

Among the established players in the Enterprise CRM domain, Salesforce , 微软 , SAP , and 甲骨文 are transforming how enterprises build and maintain their customer relationship. Here’s everything you need to know about Enterprise CRM.

What is an Enterprise CRM??

As the name suggests, an enterprise CRM is designed for medium and large companies to nurture customer relationships – right from customer prospecting, closing the sales deal, to after-sales support.

An enterprise CRM provides real-time customer information across multiple functions (or departments) in large enterprises. With this customer data, every customer-facing function in the organization – including sales, marketing, accounting, and customer support – have a single unified view of the customer, which enables them to provide a consistent customer experience.

Here are some of the essential features of Enterprise CRM:

• Centralized view of the customer profile including their contact details, history of previous interactions, and legal documents
• Effective lead management that is useful in building a healthy pipeline of leads from multiple sales channels or sources
• Efficient sales management through standard sales processes and monitoring of relevant sales-related metrics
• Workflow automation to reduce human effort and time spent on repetitive administrative work like assigning leads, sending business emails, and scheduling customer appointments
• Reporting and analytics helps in converting CRM data into relevant metrics & KPIs – useful for improving sales processes and business revenues

5 Benefits of Enterprise CRM?

Companies can use Enterprise CRM tools to run their business operations more efficiently. Typically, an Enterprise CRM can reduce your entire sales cycle by 14% , thus saving both time and effort.

Here are 5 benefits of an Enterprise CRM for large enterprises:

1. Improved customer experience

With an Enterprise CRM, every business function in the organization has access to customer information – full name, contact details, postal address, email address, and more. This enables them to communicate efficiently with customers, thus improving their experience.

1. Personalized marketing

Large companies can leverage CRM data to personalize their marketing campaigns. Using customer segmentation, CRM tools enable companies to categorize their customers into various segments – and targeting each customer segment with the right marketing message.

1. Customer retention

Enterprise CRM can improve customer retention with valuable insights to sales and customer support teams. With real-time access to customer records and history, sales professionals can customize product offerings and prices to individual customers, thus improving customer retention. For instance, CRM tools can remind customers to renew their subscription – or their next appointment.

1. Understanding customer needs

Based on a customer's previous interactions or purchase history, Enterprise CRM tools enable companies to understand their customer’s needs and preferences. Sales teams are better prepared with customer data, using which they can forecast their next purchase (or action) – and accordingly plan their sales strategy.?

1. Forecasting demand

Enterprise CRM tools improve the organization’s ability to forecast demand and sales revenues – based on previous sales numbers. It can automatically track customer trends, thus enabling organizations to identify and tap into new sales opportunities.

How to choose an Enterprise CRM?

It’s important to know that there are different types of Enterprise CRM solutions available in the market. Before choosing the right CRM tool, here are some business needs that you need to first identify:

1. Identify the tasks that you want to perform with your Enterprise CRM tool. Divide those tasks into “must haves” and “nice to haves.” This will enable you to evaluate the features of any Enterprise CRM to check if they fit your requirements
2. Assess the size of your business enterprise – including the number of customers, products, CRM users, and the various channels to communicate with customers
3. Evaluate your existing applications – and check if the CRM tool is compatible with your business systems or applications
4. If you are running a growing business, check if the CRM tool is scalable to adapt to your business' growth

Next, you can choose an Enterprise CRM tool that meets your stated business objectives. This can include:

• Simplify or streamline sales and customer service operations
• Improve customer experience with personalized services
• Enhance sales leads or pipeline with quality prospects
• Monitoring the customer journey
• Improve sales performance and revenues

Based on your business requirements,? you can then evaluate the features of the Enterprise CRM tool including the following:

• Enhanced reporting along with customizable dashboards and sales forecasts
• Sales pipeline and lead management features
• Efficient contact management for storing customer data
• Integration with third-party systems or tools like ERP, project management, and business communication
• Workflow automation and email marketing
• Compatibility with Android and iOS phones

Here are some of the best Enterprise CRM tools to choose from:

• Salesforce Sales Cloud – designed with CRM capabilities for all types of businesses
• Oracle CRM – designed for specific industries like manufacturing and technology
• HubSpot Sales Hub – with built-in features like email templates and automated lead generation
• Salesflare – designed for B2B companies who want to eliminate manual data entry

Understanding the Importance of Finding the Right CRM Talent

The intricacies of CRM systems demand not just any talent, but individuals who possess a deep understanding and hands-on experience with the platform. The right CRM professionals can transform customer data into actionable insights, customize the CRM to fit unique business needs, and ultimately drive sales and improve customer satisfaction. However, the challenge often lies in identifying these individuals who can truly leverage CRM technology to its fullest potential.

Where to Find CRM Talent

There are many places to find talent but identifying the right platform is vital to an effective and efficient tech hiring process. Oftentimes, companies spend far too much time on their tech talent search and it’s because most of the popular solutions offer every industry the same solutions to hire any kind of professional. In fact, tech hiring takes almost 20 days longer than other hiring because enterprise platforms are too complex for the “One-Size-Fits-All” approach that major job boards provide. This leads to missed hiring deadlines and often results in companies scrambling at the last minute to find even talent that loosely matches their expectations which is when they turn to recruiters for help. This will cost a company on average between $12k-$25k per hire not including the cost of their job postings, hiring team’s time, or the new hire’s salary.?

Lets review the leading platforms together:?

1. Gaggle SocialGaggle Social stands out as a beacon for organizations seeking top-tier tech talent. Gaggle leverages revolutionary tech talent search features that drastically streamline the hiring process. The skills matrix, a cornerstone of the product, reduces skill evaluation time by an astounding 73% and shortens shortlists by up to 85%. This efficiency is achieved by preventing applicants from applying to roles that don't match their skills, ensuring that only applicants that are between 70-100% match enter the shortlist.?Moreover, Gaggle Social introduces a unique hiring model with free job posting features and reverse auctions. These auctions transform the traditional recruitment process by allowing applicants to compete in offering the most competitive pricing, thereby saving companies time and money. This innovative approach skips the negotiation phase entirely, ensuring that organizations not only find the right talent but do so in the most cost-effective manner.
2. LinkedIn?LinkedIn serves as a vast network for professionals, offering access to a wide array of talent across various industries, including those skilled in CRM systems like Salesforce. It's a platform where companies can broadcast their hiring needs and professionals can showcase their expertise and career achievements. With its extensive user base, LinkedIn provides a broad canvas for organizations looking to fill their talent pool, offering tools for posting job vacancies and searching through profiles with specific skill sets. This general approach allows for a wide-reaching search, giving companies a starting point to connect with potential candidates.However, when the task at hand is not just to find any talent but the right CRM talent, particularly those with specialized skills in robust platforms, LinkedIn's broad approach might not always be the most efficient or effective. While LinkedIn allows for the identification of professionals with CRM skills, it lacks the precision of platforms designed specifically for tech talent acquisition
3. DiceDice is a specialized job board and career hub focused primarily on the technology sector, making it a go-to platform for companies seeking IT and tech-savvy professionals, including those with CRM expertise. Its niche focus allows employers to tap into a pool of candidates who are specifically interested in technology roles, providing a targeted approach to recruitment. Dice offers various tools for employers to post jobs and search for candidates based on tech-specific skills, experience levels, and other relevant criteria.However, despite Dice's strong positioning within the technology recruitment space, it relies heavily on leveraging other mainstream outlets like LinkedIn to pool their talent base with little to no checks and balances on candidate relevance. Meaning that posting to Dice can be avoided considering you can manage your budget more freely through individualized postings on other networks.

Conclusion?

In summary, an Enterprise CRM is the best tool for every organizational team to get a unified view of their customers. This enables them to convert more leads into loyal customers, elevate their experience, and retain more customers.

Through this blog, you can now understand the crucial role of an Enterprise CRM solution for customer-facing companies. We hope this information can guide you to choose the right Enterprise CRM for your business.

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