Entering the golden age of location intelligence

Location intelligence is picking up speed as a key player in the fight against fraud.

Don’t take my word for it:

Gartner recently recognized location intelligence as a dedicated fraud prevention category.

Datos Insights just named Incognia’s Location Fingerprint solution the Best Digital Identity Verification Innovation of 2023.

But it’s not just analysts: Big players in the industry are recognizing this too.

Our team recently talked with two industry giants, a large delivery company and a very large media company.

Both companies now have a location intelligence team that’s involved in fighting fraud. This is a new trend, not something we’ve seen in the past.

Location intelligence is on the map, and it’s only getting bigger from here.

Here’s what I think will happen with this trend in the next 12 months:

The idea of integrating location and device fingerprinting will continue gaining traction for one simple reason:

Both regular users and fraudsters will always have to access online services through a device, from a location in the physical world.

This means that mapping the device and its location behavior is critical for establishing trust during digital transactions.

Companies will take a closer look at their device fingerprinting vendors. They’ll start asking some tough questions:

Does your device ID persist after a factory reset? Can you detect associations between devices?

Companies are realizing that their device fingerprinting solution isn’t up to snuff. It’s not the type of solution you can just set and forget. It has to be continuously upgraded over time.

And if it isn’t, fraudsters will find those holes (they always do) and you won’t even notice that they’re exploiting your platform.

In the next 12 months, many companies will start realizing how much location fingerprinting can contribute to solving the device recognition problem that’s rampant today.

Has your company acknowledged that yet?

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