Entering the company to new markets. What should the HR team take into account

????Most important tips:

??Before entering new markets, research the local talent market

??Study the profiles of the professionals you are looking for.

??Research local competitors and their communication with the target audience

??Match the research with your brand, what you offer, what makes you different, and the competitive advantage of your value proposition as an employer

??Introduce yourself. Create valuable messages about the employer brand according to the market specifics. Find platforms for your company's brand promotion.

??It is important for the brand to remain itself in new markets. Localize some features taking into account the specifics. Don't change your strategies, values, or brand books for each new market

??Work with local experts. The power is in the mix. Ukrainian employees know the internal peculiarities, corporate culture, processes, and values of the company, and local colleagues know all local specifics related to culture and work in the industry.

??Be open-minded, prepared for significant differences, and ready to embrace new mentalities, cultures,?rules, and relationships between people at work, in teams, and with management