Enter The Change Index

This is our study into the core elements of change and how it impacts businesses of our time

Love it or hate it, change isn’t just a moment; it’s the defining experience of our time. Sometimes, the pace leaves us feeling unanchored, wondering if we’re on the cusp of obsolescence or simply fearing the unknown. In response, we seek solace in self-help, lean on substances, or build digital walls to keep disruption at bay.

We adapt, resist, contribute, or withdraw, running faster only to find ourselves right where we began. Yet, the tide keeps rising, pushing forward and bringing deep implications for people, businesses, and culture alike.

At Truth Consulting, we work with global brands to help them navigate change and prepare for the future - we decode cultural shifts and speak to thousands of research participants from all walks of life all over the world each year.

You could say the environment for brands now functions like a “nervous system.” This heightened state of “nervousness,” fuels even more unpredictability in culture and commerce.

In light of this, we’ve launched the annual Change Index—together with our sister agency, Instinctif Partners, at the end of 2024. The Change Index is an extensive, deep-dive into perceptions of change, rooted in insights from over 70 UK business leaders, a quantitative survey of more than 150 UK CEOs, and responses from 2,000 members of the UK public. This research was conducted by us at Truth Consulting and synthesised together with our corporate and financial comms experts at Instinctif partners. We’re excited to share this data, hoping it will spark new conversations about what it means to navigate change in today’s world.?

Full Change Index Report here, and a summary from Truth Consulting downloadable here. ??