Ensuring the right product mix by listing management.

Trade listings refer to the inclusion of the products in the assortment. Every manufacturer needs to be sure that regular repeated base sales orders will be placed.?

Beneath the huge negotiation processes between manufacturer and retailer, the key goal of the manufacturer is to have a right and easy maintainable product mix for changed consumer demands and new product introduction.

Listings have a high impact on brand image and profitability. Thinking of the agreed prices and placements, the wrong product listing mix can turn into a loss of expected sales and market share.

Compliance checks in the field are essentially to deliver the necessary feedback of store situations.?

Many manufacturers differentiate the product mix within the listings dependent on store sizes, regional dependencies or positioning in the market. The complete listing, negotiated targets and the product mix differentiation must be easily maintainable.

How does it work in Salesforce CG Retail Management?

Sales Manager / Key Account Manager use listings modules to classify the store’s differentiation criteria within a trade customer. A typical example is the differentiation of store sizes, such as hypermarkets, supermarkets, small stores / kiosks.? A hypermarket can have a larger product mix and prices as the other stores. Additionally, it is possible to easily change a product's listing time frame,? listing participation or inclusion of new products. The listing edit possibilities offer this in a very comfortable way.?

Various filter criteria, product attributes, multiple add of products and information for ordering, for example? “top product” support the maintenance and sell-in process.

Product targets appear then for compliance checks for the right store and listing module. The “exception handling” saves field rep’s? time in just capturing the deviations from the listing target.

Listed products out of the store matching product mix as well as their individual information like customer product number are available to order.?

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