Enrich, Automate and Win With Clay

Recruitment is a fast-paced, relationship-driven industry, it’s also one that generates mountains of data—data that can either become a strategic advantage or a burden.

Many recruitment businesses spend hours manually sifting through information, from researching contacts to writing emails and updating CRMs.?

What if there was a way to automate these tasks and turn data into insights??

That’s where technology like Clay steps in.

Clay is changing the way recruitment firms generate new business by taking over repetitive tasks and enriching data to make it more useful.

Far from being just another tool, it has become a central force in driving smarter, faster, and more efficient recruitment processes.?

Here are a few key use cases for Clay:

• Lead Generation:

Clay can monitor job boards, LinkedIn, and company websites for new vacancies that match specific criteria (e.g., “Marketing Manager in Manchester”). It doesn’t stop there—it finds the job poster or other relevant contacts within the company, retrieves their details, and drafts a personalised email using AI.

• Data Enrichment:

With just a name, company, and email address, Clay can uncover a whole host of other info, including job titles, LinkedIn profiles, company size, headcount growth, and even recent funding rounds. This enriched data helps recruiters prioritise leads and tailor outreach strategies.

• CRM Revitalisation:

Most recruitment CRMs are full of outdated or incomplete information. Clay can validate and enrich existing data, identifying hard bounces, updating job titles, and scoring companies based on factors like hiring activity and growth trends. This ensures your CRM becomes a valuable resource rather than a neglected database.

We recently explored this tool in our latest Growth Tactics video— where Kamal Ladwa and Nicola Gomme break down exactly how Clay can take your lead generation to the next level.

?? Watch Part 1 of this Growth Tactics Series

"Clay isn’t just another tool you add to the stack—it’s become the centre of everything we do. It’s completely shifted the quality that we’re able to share with sales." Nicola

So what are the benefits of using Clay?

?? Reduce the Manual Grind

So much of recruitment revolves around repetitive tasks:

• Checking job boards for vacancies
• Researching decision-makers
• Writing and sending outreach emails

With Clay, all of this can be automated. It scans job boards, pulls relevant contacts, enriches the data with details like LinkedIn profiles or job titles, and even drafts AI-generated outreach emails.

“Suddenly, recruitment teams have hours back in their day to focus on relationships and revenue instead of admin,” explains Kamal

?? Better Leads, Less Noise

Clay isn’t just fast—it’s smart. Its data enrichment tools turn basic info into meaningful insights.

For example, when a lead fills out a web form, Clay can enrich that data with job titles, company size, hiring trends, and even LinkedIn URLs. At theLEAP, we use this enriched data to qualify leads before sharing them with sales.

By the time a salesperson sees it, they know it’s worth their time.

“Clay doesn’t just clean up your data—it transforms it into something your team can actually use,” Kamal

?? Revive CRM Data

Let’s be real—CRMs are often full of outdated and incomplete info. Clay makes fixing this easy by:

• Validating email addresses to avoid bounces
• Updating job titles and contact info
• Scoring companies based on their hiring trends or growth

This makes your CRM more than a storage space—it becomes a powerful tool for identifying opportunities.

?? Why It Matters

In recruitment, time and quality are everything. Clay helps you:

1. Save time by automating repetitive tasks
2. Improve lead quality with enriched, actionable data
3. Align sales and marketing by delivering pre-qualified leads

“If your CRM is full of bad data or your team is drowning in manual tasks, Clay can change that overnight” Kamal

?? Watch this episode and keep an eye out for Episode 2 - Coming Soon

Ready to ditch the grind and start working smarter? This could be the game-changer you’ve been waiting for.

Any questions, get in touch with Nicola Gomme and Kamal Ladwa .