Enlightenment over recent Social Media changes.

Creators Network India is all fun with interesting lessons on different subjects for content creators. Some exciting details about social media await here for all creators. This article will help creators in getting a hold of overgrowth and engagement. The first subject to be discussed is ‘Trends’ over social media platforms which decide the flow of social media engagement and fan waves. Currently, one of the raging trends is ‘Strategic Marketing’ which helps in brand promotions as well as in the growth of content. As influencers create attractive stories for brand marketing. This works in favour of brands, as users get to know about new launches. Using this marketing trend highly impacts the growth rate of creators too as the audience gets a chance of engaging more. The basic rule of following trends is to create relatable content by using ‘Strategic Marketing’ engagement rates. The second trend that has been widely famous currently is ‘Audio Chats’. These apps had introduced strong privacy to users and had made communication so easy. As users use these apps to showcase their talents by doing open mics, debates and playing some fun games. Audio chat allows them to showcase their talent as well as promote their content globally and combine their audience for specific reach. This medium has been considered so powerful because of the geographical exposure they provide. By joining this trend Creators can easily grow over the internet.

Another trend over social media is about the adoption of ‘Augmented Reality. Known as filters that are not just limited to adding up dog nose to your face. These filters now help in merging creativity and marketing and helps in creating exciting content. As creative content comparatively grows and gains attention faster than raw content. The bandwagon of augmented reality is being joined by everyone as it helps in expressing more easily. Creative content turns out more relatable to the audience which results in massive engagement. Creators should opt for these trends to grow and enjoy popularity. Train of trends keeps on changing platforms, but the destination of fame remains the same.

At regular intervals, social media keeps on introducing different updates to turn more user-friendly. Keeping an eye over these updates helps creators in turning more familiar with them and do required changes in the creation & delivery of content. One of the updates is being introduced by social media giant Twitter. Twitter is an app that helps people write or tweet by typing or using media such as photos and videos. Twitter is also known as a trendsetter as regularly some burning topics gain limelight over this app. According to the findings of an internal research team of Twitter, it has been noticed that users engage less on Twitter due to some privacy concerns. Just to add confidence among users, Twitter plans to give better control to users over their profiles. As it plans to give features like editing options over followers list and archiving old tweets. Twitter wishes to grow by adopting these features.

The second update is about the social media app META earlier known as Facebook.?Same as the name META also plans to change the algorithm used by the app. The algorithm is the procedure that is opted by the system to give reach over users. META is planning to start prioritizing events and group posts over any other category. This will be beneficial for marketing standards and will be providing better marketing and branding. With this update, META plans to start using hashtags to promote its content and get a wider reach. These two mega updates are currently being tested in the beta version and soon will be updated widely.

Clubhouse audio chat app is gearing up and adding 13 new languages to turn more user-friendly and help them use the app in their native language. Languages like Hindi, German, French and many more will be added to the userbase. This update will help expand the userbase for the app and this expansion will directly impact the growth and lead to better engagement. As Clubhouse has been turning scholar by learning these languages it is being understood that this update will lead to easy and wider use of the form.

Nowadays Campaigns have been turning popular too as different types of campaigns help in spreading awareness about different topics. These campaigns are initiated on time to time basis according to raging issues. As one of the most important incidents that happened recently was about Pandemic which will lead to destruction all over the world. People such as daily workers and local shopkeepers struggled so much and had been knocked out by covid. As a result, VocalforLocal is the tag line of the hour as people trying to support these local shopkeepers. Zee had initiated a campaign saying #YehDiwaliKissonWali which focuses on the stories or ‘kisse’ we share with people who now had become an important part of our lives. Like the corner shop of the street from where we do our last-minute shopping or that stationary shop we use for buying charts, these are the people and places who give stories and memories for life. In this ad, actors visited places like Sarojini Nagar of New Delhi and Fashion Street of Mumbai to remember some beautiful memories about love. Zee urges people to shop from local people and create more stories or Kisse to help them stand back on their facts and let the true spirit of Diwali flourish and get it tagged as #YehDiwaliKissonWali.These were some details about trends, updates and a campaign over social media by Creators Network India which will be helpful for creators in different ways.

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Author

Gurnoor Kaur Chandhok