Enjoy your donut because something smells rotten in the state of Denmark.

Donut Worry, Be Happy: ???National Donut Day?began in 1938 to honor?The Salvation Army's Donut Lassies,?a?group of women who served donuts and other treats to soldiers in France during World War I.?While the youth of yesteryear were risking life and limb, today's generation is making headlines for glamorizing laziness. (See more in this week's Around the Web.)?Is this evolution simply a product of the times or a result of something much deeper??Grab your free donut today and mull it over.

ON TAP THIS WEEK

?? Go big or go home: ?? The Dos and Don’ts of scaling your business.

???And I think it's going to be a long, long time:????? ??Why the satellite waitlist is growing.

?? Bottoms up: ???Companies raise prices, profits soar, and consumers still cheer?(and drink) along.

???Will this airline's attempt to improve fuel efficiency actually work??I guess we'll?weight?and see. ??

?? From Soup to Nuts...and?back to Soup:?Why Campbells decided to sell. ????

???The Guinness World Records:?Are they still the ultimate gatekeepers of the extraordinary? ??

?? I'm a survivor: Channel your inner Destiny's Child ???and check out this week's Money Minute for?7 tips for navigating economic uncertainty as a small biz owner.

?? And from?Around the Web: Why this?Gen Z "trend"?? smells rotten, why a?wheel of cheese ?? is so dangerous, and why?not mowing your lawn ?? can make you a millionaire.

THE CLASSROOM

Scaling for Success: Dos and Don’ts

by Luigi R.

As a business owner, the decision to scale can be both exciting and nerve-wracking.

If you want your business to keep growing in the long term, you need to have a clear plan, make sure your customers are happy, invest in your infrastructure, and keep track of important data.?To help you navigate this pivotal phase confidently, we've compiled a list of dos and don'ts.

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HEARD ON THE STREET

???Space Bottleneck

Things are getting crowded up there!?Approximately 7,500 satellites orbit Earth, with an average of around 50 more launchings weekly.?Communications are by far the biggest driver for launch demand, but two other segments also make up a good portion - crew and cargo for space stations.?The space industry is at an important inflection point.?Many of the stalwart medium and heavy launch vehicle providers like ULA, Northrop Grumman, and Arianespace are retiring their current launch vehicles with sights set on updating their fleets in the next year or two.?Currently, the space industry resembles a line for a rollercoaster at a theme park: thousands of satellites are in development or waiting in the wings to be launched, but there aren’t enough rockets to take them there.?Advice to high school grads: get into the space biz!

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???Market Creates Pricing – Not the Other Way 'Round

Regardless of economic woe, consumers keep spending, even on things not typically considered necessities.?In late April, Pepsi North American revenue had risen by double digits in Q1, and it expected profits to be up solidly for the year. A couple of weeks later, Anheuser-Busch exceeded Wall Street expectations, with its Q1 profits rising almost 14%. Both Pepsi and Anheuser-Busch have hiked prices substantially over the past year. And instead of scaring customers away, that's mainly resulted in a significant boost to their bottom lines.

Those numbers explain why it's become increasingly popular to call the inflation we're seeing now "greedflation,"?attributing it to money-hungry companies with near-monopoly power jacking up prices and effectively holding consumers hostage.?In economic terms, this means these companies have market power. Let's see how long the consumer can flex his/her muscle.

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???Kiwi Portion Control

Air New Zealand is now weighing passengers before they get on the plane?to help improve fuel efficiency. The airline said everything that goes on its aircraft - from cargo and onboard meals to luggage in the hold - is weighed and that it used average weights for customers, crew, and cabin bags based on survey data.?This is one of those scenarios that makes total business and practical sense but will inevitably get customer pushback.

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???Food Biz is Getting Lean and Mean

Campbell Soup sold its Emerald nuts business to private-label CPG manufacturer Flagstone Foods. Campbell acquired Emerald Nuts as part of its?$4.9B purchase in 2018 of Snyder’s-Lance?— the largest in its history. The brand generated net sales of $66M in fiscal 2022 and $46M for the nine months ended April 30, 2023. The nut brand was an outlier in Campbell’s broader snacking portfolio and?made up a small portion of the $8.6B?net sales the company recorded in its 2022 fiscal year.?Focus on what’s working and shed weight that is slowing growth.

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???Record Breaking Records

For over half a century, one organization has cataloged all of life’s superlatives,?but has it gone from being about the pursuit of knowledge to simply another big business??Even now, in the age of YouTube and TikTok, when you can catapult yourself into fame, riches, and recognition for feats of all kinds with nothing more complicated than your iPhone,?the Guinness Book of Records continues, somewhat incredibly, to exist.?The book, which since 1999 has gone by Guinness World Records, is still an overwhelming blizzard of wacky pictures and hard data.

THE MONEY MINUTE WITH MRM

Small Biz Survival: 7 tips for navigating uncertainty.

with Matthew R. Meehan, CEPA

Handling a small business during an unsteady economy can feel like living inside a pressure cooker, and?the idea of even trying to consider all the potential outcomes is overwhelming. However,?planning strategically to safeguard your business and finances is essential?- no matter how daunting it may seem. This article includes?seven helpful tips for managing your business?during economic uncertainty.

Read Now

AROUND THE WEB

• Move over, yoga and meditation.?Gen Z has unleashed the ultimate self-care trend: "bed rotting"?(a.k.a., spending a whole day in bed and calling it self-care). But experts say it might not be the best way to cope with stress. We might want to shut down our brains,?but what we really need is healthy stimulation and rest,?not a marathon of Netflix and snacks.?There’s a reason the phrase “kid’s these days” exists. ??
• "I just remember hitting my head, and now I have the cheese."?Despite being knocked unconscious?for a brief moment,?Delaney Irving celebrated her recent victory?in the popular - and preposterous - cheese-rolling race where (just as the name implies) contestants chase a 7-pound wheel of cheese down a near-vertical drop in southwest England.?They don't win any cheddar, just the Double Gloucester they ran (and fell) to keep up with.
• Meet the man who?became a self-made millionaire by the age of 39?all because he doesn't spend time mowing his own lawn. Ok, that is an oversimplification (obviously), and several other factors contributed to his success.?But the basics are what we keep preaching every week:?Creating passive income streams and learning to outsource tasks. (The "not blowing it on cheap and useless crap" is helpful, too.)

Want more from the guys at The Liquid Lunch Project? Check them out on?Instagram,?Facebook,?Twitter, and?website.