Enjoy these gifts for 2025! ??
From our family to yours, we hope the holidays have treated you well! Here are some resources to start 2025 on the right foot.
Game Marketing Insights
Upptic's growth platform – now available to all
The Upptic Growth Platform lets you streamline marketing analytics, standardize complex data, and make informed decisions about networks, campaigns, and creative performance – with just days of setup. Get access to dozens of advanced tools to forecast revenue, track KPIs, and optimize your playerbase to ensure you're growing profitably.
Do a soft launch right
A soft launch is a critical step in a game's journey – and a defining one. If you don't do it, or do it wrong, it can doom your game before it's even off the ground. Get the framework, tips, and tricks you need to set your game up for sustainable success.
Key Insights for 2025
Gaming challenges, triumphs set stage for 2025
2024 was a year of industry shifts, emerging technologies, and changing trends. Mobile and PC saw growth while console gaming saw a slight dip – meanwhile, web3 remained nascent and unproven, with unrealized potential. See how these industries changed over the year – and where 2025 is likely to take them.
2025 UA opportunities
User acquisition continued to get harder in 2024 – with bifurcation among the "haves" and "have-nots" growing wider. However, there are opportunities in 2025 within SKAN 4.0, Google on iOS, and AI-driven workflows. Learn what changed and what to take advantage of.
领英推荐
Year of authenticity
Creative development in 2024 was the year of authenticity. User-generated content ratcheted up to new degrees, even as AI became increasingly embedded in creative workflows. Learn what trends came and went, what tools proved worthwhile, and what to focus on in the new year.
Data complexity sucks
2024 proved to be a difficult year for growth technology. Increasingly fragmented data due to privacy frameworks, more siloed channels, and a rise in cross-platform gaming created a perfect storm for data scientists and growth analysts. Discover what changed and how to properly prepare for a year that promises even more data complexity.
AppLovin's explosion
AppLovin has been a well known platform among marketers for years. But this year it exploded onto the wider tech scene after achieving a jaw-dropping 900% growth. Learn how it achieved this growth and what it's next moves might be in the coming year.
Web3 Gaming Insights
GAM3 Awards highlight web3 game appeal
This year, for the first time, the GAM3 Awards was held in person at the YGG Play Summit – after three years of online award ceremonies. The mood at the event was one of festivity and celebration – not from crypto enthusiasts or blockchain bros, but honest-to-god gamers. Learn more about the event and what it signals for web3.
Welcome to web3
Are you still on the sidelines when it comes to the intersection of crypto, blockchain, and gaming? Not to worry, this guide covers all you need to know about web3 gaming and marketing!