Enhancing Your Digital Growth with a Data-Driven Approach

A data-driven approach is the foundation of today’s marketing strategies and is key if you want to deliver the personalised experience consumers are demanding. What does it mean for your brand and how can you take advantage of it? Let's take a look.

There is no question that a data-driven approach is essential for any business looking to grow its digital footprint. By taking a data-driven approach, you can ensure that your marketing efforts are effective and efficient. Data has the authority and power to make digital marketing precise and accurate. It depends on the marketers to find the most efficient and effective ways to collect, analyse, and leverage data to gain insights that help target the right audience at the right time - eliciting the best possible outcome and response.

In today's continuously evolving digital landscape, organisations use a plethora of digital channels to reach their target audience. Today's consumers are aware, and responsible and want to invest their money in empathetic brands, understand their requirements, and deliver a customer-centric solution. For example, during the pandemic, Nike was telling its consumers to "Play inside, Play for the World." The campaign featured famous athletes asking people to remain indoors until the world’s health has recovered from the pandemic. In this blog, let us deep dive and explore how a data-driven growth strategy can fuel your marketing strategies.

Data-Driven Marketing Strategies – Why Do You Need It?

As per a report from ZoomInfo, 78% of organisations say data-driven marketing increases lead conversion and customer acquisition. A data-driven marketing approach helps in optimising brand communication on consumer information. It allows organisations to access, analyse and compare consumer information to personalise their engagement with customers, in turn resulting in increased ROI.

In the current digital ecosystem, with organisations increasing data-driven engagement, the future is hyper-personalisation. Today, consumers expect the same level of personalisation from brands as that of Netflix, which suggests a watch-list based on the recent movies and shows that you would have seen. To make this happen requires the implementation of personalisation strategies at every step of the consumer journey. The graphic below highlights the primary objectives that you can achieve from data-driven marketing strategies, based on research conducted by EConsultancy.

Data-Driven Marketing Strategies – How Do You Implement It?

One of the top driving factors for organisations investing in data-driven marketing is a demand to deliver more relevant communication and be more consumer-centric, and 53% of digital marketers believe it, as per a report from Media Math. Here are a few data-driven marketing implementations that can help you meet consumer needs within dynamic markets.

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