Enhancing tourism experiences through technology: A strategic approach for transportation companies

In today's hyper-connected world, the travel industry continues to evolve at an unprecedented pace. Transportation companies, such as airlines, bus operators, cruise lines, and taxi services, play a pivotal role in shaping the tourism experiences. Historically, the focus for these companies has been on delivering passengers safely and comfortably to their destinations. However, as the tourism landscape becomes increasingly competitive and customer expectations rise, there is a significant opportunity for these companies to enhance and expand their service offerings beyond traditional boundaries. One of the emerging trends in this area is the integration of immersive, technology-driven tourism experiences both onboard and at the destination.

The need for an enhanced experience

Tourism is no longer just about transporting travelers from point A to B; it's about creating an unforgettable journey and experience, and keeping in touch with her/him between the inbound and outbound journeys. Modern travelers seek more than just convenience; they crave engagement, education, entertainment and well-being. Offering multimedia, multilingual tourism experiences onboard can greatly enhance passenger satisfaction and can serve as a unique selling point for transport companies. But why stop there? Extending these services to include walking, running, or biking tours at the destination can create a comprehensive travel experience that begins the moment a traveler boards a vehicle and continues through their exploration of the destination.

Integrating JOOKS technology

This is where JOOKS can play a crucial role. JOOKS specialises in providing innovative technology solutions that can be seamlessly integrated into existing services offered by transport companies. By utilising JOOKS’s technology or a white label app, transportation companies can offer personalised, interactive, and enriching tourism experiences that cater to diverse consumer needs and preferences. By utilising JOOKS’ content, available for over 400 cities around the world, JOOKS will definitely transform the traveler’s experience.?

Onboard multi-language multimedia experiences

Utilising JOOKS’s platform, transport operators can offer passengers access to a wide range of content in multiple languages, including travel guides, anecdotes about the destination, local music playlists, and of course audio-guided routes. This not only helps passengers to pass the time enjoyably but also helps them by providing valuable insights into the destination’s culture, history, and attractions.

At-destination experiences

Beyond onboard experiences, JOOKS’s technology can empower transportation companies to offer audio-guided tours at the destination. These could be walking, running, biking tours or wheel-chairing tours, tailored to different fitness levels and interests. Through JOOKS’s technology, customers can consult these routes during their flight or ride, personalise their itinerary, choose a language for their tour guide, select their preferred pace and areas of interest and even access tons of deals for tickets, hotels, local and international providers of sport, leisure, tourism, etc. solutions.?

Benefits to transportation companies

1. Differentiation: By offering these enhanced services, companies can differentiate themselves from competitors, not just as transporters but as essential contributors to the overall travel experience.

2. Increased Revenue: Additional services such as personalised tours can create new revenue streams. Passengers are more likely to do a tour through an app that is conveniently integrated into their travel plan, ensuring a seamless experience.

3. Customer Loyalty and Satisfaction: By enhancing customer experiences, companies can build stronger relationships with passengers, leading to higher retention rates and more positive reviews and recommendations.

4. Data Collection and Personalisation: Through interactive apps and feedback, companies can collect valuable data about travelers' preferences, which can be used to further tailor services and improve customer satisfaction.

Conclusion

As the travel industry continues to grow and evolve, the integration of technology in providing immersive and comprehensive tourism experiences will undoubtedly play a critical role in shaping the future of tourism. Transportation companies have a unique opportunity to leverage technologies provided by companies like JOOKS to not only meet but exceed passenger expectations, thereby setting new standards in the travel experience. In doing so, they can transform everyday journeys into memorable adventures that start the moment a passenger steps on board.

JOOKS (www.jooks.app) is an app that allows you to discover hundreds of cities around the world while running, walking, cycling or wheel chairing.

JOOKS has been working for many years with some of the leading transport companies such as RATP Dev and Tootbus, Air France, Transdev, etc. but also some of the most touristic cities like Paris, Brussels, London, Barcelona, and over 400 others in 65 countries and the 5 continents.