Enhancing Shopify Performance and Post-Black Friday Highlights
Radikal, Shopify Plus Partner
We are a Shopify Plus agency that sells e-commerce services, webdesign, development and digital marketing strategies.
Welcome to our latest newsletter! In online shopping, site speed is a big deal for customers and good search rankings. Google still loves fast-loading sites, making page speed a key factor in the overall user experience. In this edition, we've gathered essential tips for speeding up your Shopify store – from optimizing web fonts to checking those third-party add-ons. Plus, we'll introduce you to handy tools like Gorgias Convert and Shoplift. And, don't miss our recap of the recent Black Friday weekend, celebrating the success of our clients and gearing up for a fantastic holiday season.
?Highlights Black Friday 2023
As the BFCM weekend came to an end, the global shopping peak has left its mark on Belgium, with Black Friday gaining prominence. Shopify's Black Friday staggered, hitting a peak of 4.2 million USD in sales per minute and a total of 4.1 billion USD—a remarkable 22% increase from last year.
?While acknowledging the debate around overconsumption during this period, it's evident that customers are eager to make end-of-year purchases. Seizing this opportunity can significantly boost sales.
?Excitingly, ten of our clients participated in the weekend promotions, showcasing an impressive 4.21% conversion rate and an average order value of 115.39 EUR. These numbers not only reflect the success of the promotions but also highlight the enthusiasm of consumers.
?As we reflect on the weekend's achievements, we look forward to a prosperous holiday season. Thank you for being a vital part of our community.
Site speed
In e-commerce, page speed is pivotal for user satisfaction and search rankings. Google historically favors faster-loading sites, but the dominance of relevance complicates the relationship. Despite recent algorithmic shifts, page speed remains a confirmed ranking factor as of April 2023, intricately tied to overall page experience.
We've collected some essential tips for Shopify users to speed up their e-commerce platform:
- Product page loads with web fonts:
- Conduct an audit of third-party integrations:
- Calculate the trade-off between speed and page weight:
Gorgias convert
Gorgias Convert, seamlessly integrated with Shopify, elevates website conversion rates by up to 15% through personalized chat campaigns. Tailor messages using triggers like cart value and product intent to engage visitors opportunistically. The platform fosters trust and reduces bounce rates by educating potential customers.
? Launch diverse chat campaigns swiftly, including product tips for informed purchases, product matching for personalized consultations, share cross-sell opportunities to prevent purchase abandonment, exit intent campaigns for timely engagement, and similar product recommendations for highlighting new or trendy items.
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Enhance cross-selling with targeted product suggestions, experiencing sales increases of up to 49% on selected items. Gorgias Convert empowers businesses to turn website traffic into revenue by guiding customers seamlessly through checkout.
Shoplift
Shoplift is a no-code A/B testing solution for Shopify that seamlessly integrates with your store, optimizing themes and boosting revenue through advanced segmentation and lightning-fast load speeds. With features like Lift Assist, it also provides actionable insights and creates new sections for pages based on brand styles, ensuring a quick and effective enhancement of your online store.?
Customer testimonials for this tool: ? Seamless installation through the Shopify app store. ? Outstanding tool for Conversion Rate Optimization (CRO) testing. ? Intuitive user interface, particularly user-friendly for those used to working with Shopify's Theme Customizer. ? Dedicated customer support for project initiation and innovative idea implementation.
Thank you and order status extensions
Shopify Checkout UI extension allows you to add custom content to the "thank you" and "order status" pages after a customer completes their order. Some examples of what this can achieve:
Prompt customers to complete a survey after completing checkout.
Request feedback when customers revisit their purchase.
Encourage customers to add more products to their initial order after payment.
Offer download links for digital goods.
?Any questions regarding BFCM or other topics ? Contact us!