Enhancing Professional Visibility: LinkedIn Optimization X East-West University

East West University's Dive into LinkedIn Optimization

In an era where professional networking and personal branding play pivotal roles in career success, institutions like East West University (EWU) are actively shaping their students' futures beyond conventional academics.

Recently, the Investment & Finance Club at EWU spearheaded a proactive initiative as part of their "Career Toolkit" series, inviting industry experts to impart valuable insights to eager students. One such session, held on November 21, 2023, delved into the art of LinkedIn Optimization, featuring guest speaker Farhana Akter ??

The Corporate Etiquette Workshop organized by the Investment & Finance Club was a testament to EWU's commitment to grooming well-rounded professionals.

The session aimed not only to instill corporate etiquette but also to equip students with the knowledge and skills needed to harness the power of platforms like LinkedIn in shaping their professional trajectories.

As the esteemed speaker, Khan Farhana brought her expertise to the forefront, emphasizing the significance of LinkedIn as a powerful tool for career advancement. Her session on LinkedIn Optimization offered invaluable insights on leveraging this platform to its fullest potential.

Farhana's guidance likely covered various facets, including:

1. Profile Enhancement: Students would have learned the importance of a polished profile, focusing on professional summaries, highlighting skills, and optimizing keywords for visibility.

2. Networking Strategies: Understanding the art of networking on LinkedIn, from connecting with industry professionals to engaging in meaningful conversations and participating in relevant groups and forums.

3. Content Creation and Engagement: Insights on creating impactful content, sharing industry insights, and engaging with the professional community through comments, likes, and shares.

4. Job Search and Recruitment: Tips on utilizing LinkedIn for job hunting, exploring opportunities, and understanding how recruiters utilize the platform for talent acquisition.

The Investment & Finance Club's initiative to host such sessions speaks volumes about EWU's proactive approach in preparing students for the competitive professional landscape. By inviting experts like Khan Farhana, students received practical guidance, aligning classroom learning with real-world applications.

Ultimately, the Corporate Etiquette Workshop on LinkedIn Optimization stands as a stepping stone for EWU students, equipping them with the tools to navigate the complexities of the professional world. As they leverage the knowledge gained from such sessions, these students are poised to make a meaningful impact in their respective industries, thanks to the foresight and dedication of institutions like East West University.

In conclusion, initiatives like these underscore the vital role universities play in shaping not just academic minds but holistic, career-ready individuals primed for success in the dynamic and competitive professional landscape. The Investment & Finance Club's dedication to the Career Toolkit series is a testament to EWU's commitment to nurturing well-rounded, industry-ready professionals.

I thank the team at the #EWU_Investment & Finance Club for organizing such an important event. I am highly impressed with the hospitality and team coordination you provide, best wishes for your future success! Menhaj Rahman

1. LinkedIn page: https://www.dhirubhai.net/company/farhanasbrainstation/

2. LinkedIn Group: https://www.dhirubhai.net/groups/10490301/?

3. Khan Farhana: https://www.dhirubhai.net/in/khanfarhana/

4. Facebook Page: https://www.facebook.com/FarhanasBrainstation

5. Khan Farhana: https://www.facebook.com/Khanfarhanaa/

6. YouTube: https://youtube.com/@FarhanasBrainstation?

1. Success story: https://youtu.be/XYWMsy5pXSo?si=-SnG0uLuJy2cL8UQ
2. Website: https://khanfarhana.my.canva.site/khan?