Enhancing Membership Marketing with Intelligent Parking Systems in Shopping Malls
With the rapid development of digital services, people's lifestyles have undergone significant changes, enabling them to enjoy greater convenience and real-time information through various apps. This digital transformation extends to parking systems, presenting an opportunity for shopping malls to leverage intelligent parking solutions for membership marketing.
A Shift in Focus
Parking plays a crucial role in driving foot traffic to shopping malls. Modern consumers prioritize shopping destinations with accessible parking, minimal queues, and convenient payment methods. Traditional parking management has evolved with the introduction of video recognition technology, simplifying operations and enabling shopping centers to exceed management expectations by improving efficiency, reducing labor costs, and establishing a robust data management system. Thus, smart parking management has become a fundamental requirement for shopping malls.
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Providing a Pleasant and Convenient Experience
To attract more customers, shopping mall parking operators must focus on providing a VIP experience to every customer. The introduction of electronic membership cards in shopping centers has transformed the approach to customer service. Whether customers are members or not, operators seek to offer VIP services and promote electronic coupons, ensuring customer satisfaction and enhancing the shopping experience. Consequently, parking lot operators should broaden their perspective, making membership serviceability a key focus.
A New Approach to Intelligent Parking in Shopping Malls
JIESHUN, a leading provider of smart parking solutions, has developed a SaaS business system for shopping malls that enhances operational efficiency, management effectiveness, and member service experiences. The system emphasizes personalization, privatization, and localization, tailoring the customer experience to their specific needs. #JIESHUN offers a range of customized customer apps, management apps, and a business management platform aligned with different shopping mall themes, such as youth, luxury goods, or families with children.
This solution fully addresses the resource privatization and localization requirements of shopping centers. The intelligent parking system integrates seamlessly with offline #parking systems, membership points, electronic card coupons, and online payments, simplifying operations. Through JIESHUN's platform, shopping malls can provide superior customer care, unlock the value of memberships, enhance their service image, and foster innovation.