Enhancing the Marketing Processes In Your Content Team for 10x Productivity

The marketing mindset has to change if you want to succeed in the next decade. We will see brands having more success when there’s a transparent process defined for creating a consistent and integrated experience.

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??Four Principles of Content Marketing Processes ??

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1?? Transparency

It’s the first thing you need to adopt, religiously. A lot of confusion and miscommunication happens when there are different sources of information with varying levels of access. If you add multiple levels of approvals, and stakeholders, there’s a complete mess.

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2?? Alignment

Marketing moves fast, but most teams don’t. That’s because they don’t have the right mindset and defined marketing processes steps in the team. Typical marketing will never actually succeed if they don’t commit to higher efforts.

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3?? Consistency

Another major factor in getting sh*t done is consistency. Marketing success can’t happen without it. Building a so-called “viral campaign” is 99% luck. However, building a brand that everyone admires takes time, dedication, and consistency.

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4?? Iteration

Moreover, if you want to succeed, every creative idea relies on precise execution through a robust feedback process along the way. I believe that feedback is essential to quality and progress. It’s also one of the parts that usually gets messy.

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What do you think? Maybe you’d like to read on? Check out the full version here then email me at [email protected] to discuss how this might impact your own business.