Enhancing Fitness with Cannabis: Understanding Consumer Behavior
New Frontier Data
Our mission is to inform policy and commercial activity for the global legal cannabis industry.
In a world where consumer preferences are as varied as workout routines, understanding your audience is key to marketing success. Recent research shows that 45% of cannabis of consumers pick products based on their planned activities, highlighting the need for tailored marketing strategies.
Now, let's talk about getting high on fitness—literally. 14% of cannabis consumers are blending their workouts with a touch of green. Before they hit the pavement, 47% reach for cannabis to kickstart their motivation. And afterward, 47% using it to soothe sore muscles and 33% for a speedy recovery.
Intriguingly, there's some gender differences in cannabis usage for fitness, with women favoring it more for post-workout soreness relief at 56%, compared to men at 40%. While men are more likely than women to incorporate cannabis into their weightlifting routines.
These insights unveil the intricate layers of consumer behavior within the fitness realm and emphasize the need for targeted marketing strategies. Ready to tailor your approach and stand out in the crowd? Let NXTeck be your compass in navigating this dynamic landscape.? ?learn more today!
"Transforming Lives Through Fitness, Media, & Leadership | Celebrity Trainer & Wellness Advocate | Contributor: Sports Illustrated, Men’s Journal, & Muscle & Fitness | ISSA Master Trainer"
10 个月As a certified personal trainer with twenty years of experience, this really strikes a chord with me. Nutrition is a cornerstone for dedicated fitness enthusiasts, yet many major brands have overlooked its importance. Instead of chasing after one big product, they should concentrate on specialized areas like fitness and wellness. Despite its potential to enhance training, speed, and aid in recovery, cannabis use in this context remains largely unexplored. Personally, I have developed a training protocol incorporating cannabis for my clients. This is excellent material.