Inside the Moments that Matter: February 2024

The Greenough Communications team is on the move! This month, we've joined clients from coast to coast, with kick-offs from Boston to San Francisco, with stops in NYC, Nashville, and Denver along the way.?

With all of these events, we've had the opportunity to continue learning, and we're excited to return the favor and give more back to you! As part of a series of new resources for our clients and friends, consider this your first official teaser for our upcoming webinar...?

Save the date to learn more about?SEO for Revenue?with Dale Bertrand of Fire&Spark ! on?Tuesday, April 16th at 11:00 am ET.?Full invite and registration link coming soon!?

Our team will also be at HIMSS24 in Orlando. For those attending, we'd love to see you! Hit us up!

Moments that Matter at Greenough

Q&A with Jeff Saperstone of NBC10 Boston

Understanding journalists' preferences and the importance of tailoring pitches to suit different mediums are essential for securing coverage.

In a Q&A with NBC10 Boston Anchor & Reporter Jeff Saperstone , he emphasizes the significance of personalized, visually engaging pitches aligned with current news topics, especially for TV, where concise, timely, and visually compelling content is prioritized.

Want to get coverage without hard news? Check out our blog!

In the field of PR, adapting and innovating are crucial during slow news cycles, allowing for the exploration of creative storytelling and building client narratives.

By embracing quiet periods, teams can often come up with their most creative storylines and build closer relationships with reporters, ultimately sustaining momentum and securing coverage even without hard news.

The Face Behind Greenough's Brand Refresh!

Our Creative Director,?Helen Zhai, also known as the voice of reason and creativity, skillfully talked us down from the ledge of a full-scale rebrand, assuring our team that achieving the fresh look and feel we sought is within reach by harnessing the inherent strengths of the brand.?Read our latest blog to get to know Helen, further explore the journey of our brand refresh, and glean insights into fostering creativity.

Client Feature

GlobalFoundries: Making the Big Moments Sing

We know we just got through talking about how important the moments between milestones are to a successful program, and while that is true, we also know how to make the big moments sing. So we could barely hold our excitement in when we had the opportunity to work with GlobalFoundries on their recent landmark announcement -?receiving $1.5B in planned direct funding from the U.S. Department of Commerce , under the U.S. CHIPS and Science Act, marking them as the first major beneficiary within the program.

Having worked in close partnership with the GF team through significant milestones such as their IPO, the inauguration of new fabs, and global expansions, this announcement was the culmination of years dedicated to honing and sharing their narrative. Over the last three years, our focus has been on elevating GF's profile within the semiconductor industry, highlighting the importance of domestic chip production, and ensuring GF's pivotal role was recognized by key policymakers and stakeholders, leading to a well-deserved share of the investment. Needless to say, we've achieved our mission!

To celebrate this milestone, GF welcomed notables such as representatives of the White House, Commerce Secretary Raimondo, Senate Majority Leader Schumer, and New York Governor Kathy Hochul to their New York facility for the announcement. This event garnered extensive media attention, with hundreds of articles including in top-tier outlets like The New York Times, CNBC, The Wall Street Journal, Bloomberg, Reuters, and AP, further amplified by a wave of social engagement from GF's team members to the highest echelons of government, including the White House and President Biden himself.

Congratulations to the GF team for this historic news! We can't wait to be there for the moments you make next.