Enhancing the E-Commerce Experience: Model Information in Product Images

In the world of e-commerce, providing customers with the right information is paramount, especially when it comes to clothing. The high rate of returns in online fashion shopping is a challenge that needs addressing. Many customers order multiple sizes, with the intention of returning what doesn't fit.

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One effective solution is to include model information along with the size of the garment when showcasing clothing on models. The studio, which handles both models and samples, can play a vital role in this process. Imagine if the studio could seamlessly attach model information to the product images, offering valuable insights to customers without cluttering the product description.

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The Power of Image Metadata:

All images have the capability to store metadata, which can be utilized further down the value chain. Adobe XMP and various DAM (Digital Asset Management) and PIM (Product Information Management) systems facilitate the extraction of this data.

However, adding this information to images is often a manual and time-consuming task, requiring individual images to be opened and information entered, leading to inefficient processes. Despite the desire to do so, many studios find these manual routines impractical.

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Streamlined with Support Systems:

With the right support system, the process of adding model information to images can be automated, reducing the burden on the organization. When the studio's support system already contains this information, it can be effortlessly saved to the image as it's added to the system. This ensures that the information travels seamlessly with the image to other systems and applications, simplifying the customer's shopping experience.

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Our ProStudio workflow module enables you to stay on top of your meta data while streamlining your e-commerce content production. For more information, please don't hesitate to contact?Johan Wiberg or?Joris Brüggen.

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