Click on the following link What are the different levels of Persona Understading ? By Recruiting Monk. Must read for Talent Acquisition / Recruiter / Sourcer.
Agreed. Mastering the deeper levels of the Persona is crucial to avoid bias in sourcing and ensure precision in matching the right talent. By moving beyond a basic understanding of the role (L1) and clustering skills (L2), the framework emphasizes L3 prioritization, which allows recruiters to differentiate between critical and secondary skills based on their real impact.
How the Persona Framework Reduces Bias and Sources Relevant Profiles
- L3 Prioritization of Skill Clusters: Impact: Helps recruiters focus on the most crucial skill sets by understanding which family clusters have the highest impact on the role. This decreases the need for unnecessary keywords and assumptions in the JD. Example: For a Full Stack Developer, prioritizing JavaScript and React (core frontend technologies) over less critical skills like CSS preprocessors (e.g., SASS) ensures that recruiters target profiles with the highest value to the role.
- Skill Correlation (L3): The framework encourages recruiters to infer logical skill connections without adding irrelevant terms to the search. If a candidate knows JavaScript, React, and Node.js, the recruiter can infer a foundational understanding of web development, without explicitly searching for smaller sub-skills. Impact: Eliminates the need to specify too much in searches, which can lead to bias by excluding good candidates who do not list every minor skill in their profiles.
Challenge: Lack of Recruiter Familiarity with Technical Depth (L3)
- Many recruiters may struggle with L3 (Prioritization), where understanding the impact of certain skills and competencies is essential. If recruiters don't prioritize skill clusters correctly, they may focus on unnecessary or less impactful skills, leading to poor matches.
Benefits of This Approach
- Bias Reduction: Helps avoid overloading the JD with irrelevant or low-impact skills, reducing bias in sourcing.
- Better Candidate Matching: Focusing on the most impactful skills ensures that candidates are sourced based on their core competencies, leading to higher quality matches.
- Efficient Sourcing: By eliminating unnecessary criteria, recruiters can source a more relevant pool of candidates and reduce the likelihood of discarding suitable profiles due to irrelevant skill mismatches.
At LEAD school, we transformed the job descriptions into a 'Must, Should, and Nice to have a framework. The recruiter better understood the job description, reduced bias, improved sourcing, and ensured precision in matching the right talent against the job description.
Must–Have : These are the essential skills, Competencies, and qualifications that a candidate needs to have to be considered for the role. Without these, the candidate would not be able to perform the core functions of the job effectively.
- Non-negotiable requirements
- Directly related to primary job responsibilities
Should-Have: These are important skills that are highly desirable but not essential. Candidates with these skills will be preferred, but their absence may not automatically disqualify an otherwise strong applicant.
- Strongly preferred qualifications
- Contribute significantly to job success
- May include a mix of technical and soft skills
Nice-to-Have: These are additional skills or qualifications that would be beneficial but are not critical for the role. They often represent "bonus" skills that could give a candidate an edge or allow them to take on additional responsibilities
- Optional qualifications
- Can enhance performance or versatility in the role
- May include specialized knowledge or complementary skills
Why choose this framework ?
Improves candidate pool & Quality, Enhances Recruiter efficiency, Facilitates better matching, reduces bias, improves communication with hiring managers, Supports skills-based hiring
Both the Levels of Persona Framework and the Must, Should, and Nice to Have Framework are complementary and can be integrated to improve sourcing strategies. Here’s how they correlate, the challenges they address, and the benefits they bring to the recruitment process.
?E.g Example: Role: Full Stack Developer
- Skills Involved: Frontend: JavaScript (ES6+), HTML5, CSS3, React.js
- Backend: Node.js, Express.js
- Databases: MongoDB, MySQL, PostgreSQL
- Version Control: Git
- Testing: Jest, Mocha
- Cloud & DevOps: AWS, Docker
- Microservices Architecture
Correlation Between the Two Frameworks.
L1 to L2: Role & Skill Clustering → Must, Should, Nice to Have Classification
- L1 (Role & Skills): Identifies the core technical skills, competencies, and domain knowledge.
- L2 (Classifying Skills in Clusters): Helps in grouping skills into families. For example, frontend technologies like JavaScript, HTML5, and CSS would form one cluster, while backend technologies like Node.js and Express.js would form another.
- The Must, Should, and Nice to Have framework can be applied to these clusters. Core technical skills (e.g., JavaScript) will fall into the “Must Have” category, while supplementary skills (e.g., caching strategies) may fall into “Should Have” or “Nice to Have.”
L3: Prioritization of Skill Clusters → Must Have Skills
- L3 (Prioritizing Skill Clusters): This is where recruiters assess the impact of each skill family on the role. For example, frontend development may be more critical for a Full Stack Developer role, pushing JavaScript and React into the "Must Have" category.
- The Must, Should, and Nice to Have framework directly reflects this prioritization. Skills and competencies with high impact (high-priority clusters) are listed as “Must Haves,” while lower-impact skills become “Should Have” or “Nice to Have.”
L4 to L5: KPIs and Expertise → Role Impact in Must Have
- L4 (KRA/KPIs): Defines how each skill impacts key responsibilities and business goals. A high-priority skill like JavaScript will have KPIs like system uptime or reduced page load time, which ties directly into business outcomes.
- L5 (Hierarchy Classification): Differentiates between roles at varying levels of expertise (e.g., Junior Developer vs. Senior Developer vs. Architect). A Senior Full Stack Developer might have more “Must Haves” in leadership and architecture-related responsibilities, while a Junior Developer may have fewer.
- In the Must, Should, Nice to Have framework, the more senior the role, the more KPIs and high-level responsibilities (Must Haves) are added. In contrast, junior roles will focus on more technical competencies.
Benefits of the Frameworks in Sourcing
- Targeted, High-Quality Sourcing By combining Persona Level Understanding (especially L3) with the Must, Should, Nice to Have Framework, recruiters can focus on sourcing candidates who meet the critical requirements of the role. Impact: Reduces time-to-hire and increases the likelihood of finding candidates with the right mix of skills. Example: For a Full Stack Developer, knowing that JavaScript (Must Have) is more critical than SASS/LESS (Nice to Have) will allow recruiters to focus on profiles with strong JavaScript skills, even if they lack SASS/LESS experience.
- Bias Reduction:- Persona’s L3 framework, when applied with the Must, Should, and Nice to Have approach, ensures that recruiters don't over-rely on keywords in the JD and instead prioritize based on impact. This helps reduce unconscious bias and reliance on unnecessary terms. Example: If "React.js" is prioritized as a "Must Have," recruiters will focus on candidates with that skill, instead of being misled by irrelevant skills like advanced knowledge of SASS, which could otherwise lead to biased sourcing.
- Enhanced Collaboration with Hiring Managers Breaking down roles using L3 (Prioritization) and the Must, Should, and Nice to Have framework enables more productive conversations with hiring managers. It aligns everyone on what is truly needed for success in the role, allowing for better decision-making during screening. Impact: Easier to manage expectations, avoid overloading the JD with unnecessary skills, and streamline sourcing.
- Scalability and Standardization Both frameworks allow recruiters to create standardized sourcing checklists for similar roles. This makes scaling recruitment across different teams, regions, or projects more consistent. Impact: Improves efficiency and ensures a consistent, quality approach to hiring across the organization.
Impact on Recruitment Metrics
- Improved Time-to-Fill: With clearer prioritization (L3 and Must Have), recruiters spend less time on unsuitable candidates, thus shortening the overall time-to-fill for critical roles.
- Higher Candidate Quality: By focusing on the Must Have skills and competencies, the average quality of candidates sourced improves, increasing the likelihood of hiring candidates who will perform well.
- Increased Hiring Manager Satisfaction: Hiring managers receive candidates who better match the key requirements, reducing the back-and-forth on profile suitability and improving the partnership between recruiters and the business.
By integrating both frameworks, sourcing can become a more strategic, efficient, and high-impact process, aligned with organizational goals and reducing bias while increasing candidate quality.
PhD Scholar on Diversity Equity Inclusion & Belonging (DEI), Talent Acquisition Leader , HR Strategy, Change Management, HR Analytics & Technology / Industry - Startups, Tech & Product, AI, Banking, Consulting
6 个月Beautifully articulated Bharat T.. Keep them coming!
TA Expert, Creator| Recruitment Trainer ???? | Author ?? | Community Builder ?? | Speaker | Personal & Employer Branding Specialist ??
6 个月Quite informative and insightful Bharat T.
TA buddy World's 1st Sourcing Agent - Trained on Monk's Philosophy of Bigdata & Persona driven Sourcing
6 个月That's some fabulous work Bharat. You've touched upon every detail in ref to Persona. ???