Enhancing business with social media

#socialmedia is like a numbers game that is hard to play in your favor. If your social media strategy doesn't get a lot of engagement and attention there are high changes for?your posts getting lost in a massive desert of content. Often, the solution to this is to post and comment constantly, but is this the only way to enhance the traffic?

?With the right strategy, social media can be a powerful tool that helps you connect with customers, reach a broader audience in your market, build your brand, and, in the end, make more money. But posting now and then isn't enough to keep audience interested. So, how do you get around in the gloomy world of social media? Generate the quality content in the form of text, infographics, or video and think of some catchy captions; that's how you get more organic traffic on social media.

?How to choose the right platforms?

"A man is only as good as his tools," you've probably heard. In every field, there are goals that can only be reached with the right tools. In other words, your overall marketing strategy won't work if you use the same strategy and content on LinkedIn and Instagram. So, instead of posting more, think about which social media platforms and business tips are right for your brand.

Think about the following questions to figure out which social media platforms work best:

?? Are you a #b2b or #b2c business?

? What do you want to accomplish with your social media strategy?

? Who are your target customers?

? What kind of social media platform does your target customer use?

? What is your sales funnel? and where your social media audience fits in the funnel?

? What are your competitor's activities?

?The main pillars of your social strategy will start to take shape based on your answers.

?For example, LinkedIn, Twitter, and YouTube are suitable for a company that sells to other businesses because they provide information. A B2C retail brand, on the other hand, will mainly focus on platforms with a strong visual focus and a lot of virality, like Instagram and Facebook.

?You might want to share your content on every social media ?platform. Be careful; this can go wrong.

?An excellent social media strategy takes time because you have to coordinate posts, track the engagement rate, and then look at the analytics to make necessary ?changes. And if you use that time to make more posts that don't get likes, shares, or comments, you're not getting to the bottom of the problem. It is important to analyse ?your numbers and use them to increase your visibility. Engagement is just how a brand and its audience interact with each other. And there are ways to measure these interactions.

?So, if you already have a social media presence, how many followers do you have? You should keep track of all the ways people interact with you on social media, such as Shares, Retweets, Comments, Likes, Reactions, ?Mentions (either tagged or untagged), ?Using hashtags for brands etc.

?By collecting, sorting, and analyzing this information, your team can figure out what works and what doesn't in your overall strategy, leading to actionable insights.

?Think about a company that gets millions of impressions but only a few tens of likes and comments. In this case, it's essential to look at the content because there's probably a reason why people aren't interested in it. What about a brand whose KPIs aren't met even though it has excellent engagement metrics from its target audience? This is the best-case scenario. Now, the only remaining task is to add more content while maintaining the same level of quality. Always focus on the quality. If the content doesn't add value, change it and make it more interesting. Engaging people on social media starts (and ends) with good content.

Your content should focus on what your customer wants. And you can reach them with many different kinds of content, such as Blogs, Artwork and Videos.

?? Blogs, articles, e-books : This has the long written content helps your customers with information, which eventually helps you build your brand, show that you are a thought leader, improve your SEO, and get people to visit your website. LinkedIn, and Twitter are the best social media sites for this content.

?? Artwork: Creating excellent artwork is an excellent way for businesses to show off their products and their brand. This kind of content is attractive, easy to understand, and not too hard to make, perfect for social media ads.

?? Videos: Video is one of the most important types of content you can use, as shown by the fact that 93 % of consumers said that video helped them decide to buy something and was their favorite type of content from brands on social media. Video can be used for many different things, like telling customer success stories, Product videos, ?Q&As, Product training etc.

?Consistency is key!

?To keep audience interested, you need to post regularly on social media. But you don't want to put too much content in users' feeds. The goal is to find good middle ground.

?In the same way, you should try to post during busy times. The Internet says that these are some of the busiest times:

?? #facebook : between 9 a.m. and 1 p.m. on Tuesday, Wednesday, and Friday.

? #instagram : Tuesday from 11 a.m. to 2 p.m. and Monday through Friday at 11 a.m.

?? #twitter : Monday and Thursday at 8 a.m.

?? #LinkedIn: Every Tuesday and Wednesday at 9 a.m.

?So, you can find your target audience's sweet spot by testing different times of day and days of the week.

?Social media is one of the best tools a brand can use to market itself. And by employing the strategies, you may ensure that your social efforts are met with favorable responses.